LFC in top 10 of European football’s money league

By This Is Anfield On · 3 Comments · In LFC News

Liverpool have been ranked ninth in Deloitte’s annual report on European football revenues, aka The Football Money League.

The Reds are the only side in the top 10 who aren’t in European football, slipping from 8th place last year having endured their first season without Champions League football since 2003-04 last season.

Their improved shirt sponsorship deal with Standard Chartered retained their place within the top 10, with the report citing the Reds’ lack of Champions League football but also noted the impending shirt deal with Warrior;

“Despite reporting strong growth from its commercial revenues, and a new six-year kit deal with Warrior Sports from 2012-13, Liverpool needs a return to European football to help secure its top-10 position in the Money League.”

The report is compiled by gathering income streams from three key areas:

  • Matchday revenue, consisting of gate receipts and season tickets
  • Broadcast revenue, including both international and domestic TV contracts
  • Commercial revenue, notably from sponsorship and merchandising

    • Liverpool’s overall revenue income is reported as £183.6m, of which, 42% is from commercial, 35% broadcasting, and 22% matchday – showing the need for a new stadium.

    This is enforced by Liverpool’s matchday revenue being valued at £40.9m, less than London sides Tottenham (£47.9m) and Chelsea (£67.5m).

    Real Madrid top the list, with Barcelona and Man United completing the top 3.

    Top 20 European Football Money List 2010-11
    Based on incoming revenues from season 2010-11

    (Last season’s rank in brackets, revenue in £m)

    1 (1) Real Madrid 433.0
    2 (2) Barcelona 407.0
    3 (3) Manchester Utd 331.4
    4 (4) Bayern Munich 290.3
    5 (5) Arsenal 226.8
    6 (6) Chelsea 225.6
    7 (7) Milan 212.3
    8 (9) Internazionale 190.9
    9 (8) LIVERPOOL 183.6
    10 (16) Schalke 04 182.8
    11 (12) Tottenham H 163.5
    12 (11) Manchester City 153.2
    13 (10) Juventus 139.0
    14 (15) Marseilles 135.8
    15 (18) Roma 129.6

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    • http://pulse.yahoo.com/_X5CX25AU3ROVDAHOAWU2IX7DHI Anonymous

      You paint a too rosy picture. The facts are that LFC is fast falling down this table and when they are overtaken by Spurs and City will be in the 12th or 13th spot. A new stadium is needed ASAP but that is doubtful to say the least!

    • Bashmania

      I THINK WHEN WE QUALIFY THE  CHAMPIONS LEAGUE WE WOULD IMPROVE

    • Pranav

      I am happy with the position now , though i would love to see them climb up but tell you what .. all the clubs in this list have double the capacity of Anfield . yet we are 8.. i wonder if only our capacity increases what they have santiago bernabeu or camp nou or even as much as the manure’s old trafford .. top 3 it is !