Liverpool seeking £90 million Far East investment in Main Stand naming rights

on 19.02.2016


Liverpool are looking to tap into the growing lucrative Far East market by trying to secure a multi-million pound sponsorship deal at Anfield.

LIVERPOOL, ENGLAND - Sunday, November 29, 2015: Liverpool's Main Stand expansion looms large over the stadium before the Premier League match against Swansea City at Anfield. (Pic by David Rawcliffe/Propaganda)

Press Association Sport understands chief commercial officer Billy Hogan has this week been in Asia pursuing potential opportunities which could stretch beyond naming rights for the newly-developed Main Stand at Anfield.

Talks have been held with three parties in the Far East not only about branding for the £100 million project, which is due to be open for early next season, but also for a wider-ranging sponsorship deal.

The club would expect to bring in between £7 million to £9 million per season with a 10-year naming rights package but there remains scope for further expansion.

Main Stand Expansion / Redevelopment (Photo: Liverpool FC)

Indonesian airline Garuda pays £5.5 million per year to have its name on Liverpool’s training kit but its current deal expires at the end of this campaign.

China is also an “interesting” market in terms of longer-term investment in the club, with enquiries having been made by outside parties about buying a minority stake from Fenway Sports Group.

Liverpool’s American owners have no intention of selling up but would be willing to bring on board investors who could offer expertise they value, particularly in terms of giving them a significant foothold in Asia and more pertinently China, where a pre-season tour could be considered at some stage.

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