Liverpool announced a U-turn on roundly criticised increases in ticket prices for 2016/17 and 2017/18, regaining the respect of supporters.
After 10,000 supporters flooded out of Anfield in protest of the club’s increased ticket pricing structure for 2016/17 and beyond, owner Fenway Sports Group underwent emergency talks.
This resulted in a U-turn in their approach, with an open letter from co-owners John W. Henry and Tom Werner and president Mike Gordon announcing that “for the next two seasons, LFC will not earn a single additional pound from increasing general admission ticket prices.”
A testament to the power of protest, this was met with widespread positivity from Liverpool supporters.
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