Supporters not customers: Walk out on 77

04.02.2016


Jeff Goulding explains why he’ll be walking out on 77 minutes on Saturday, and the importance of the ticket price protest and why it matters.

LIVERPOOL, ENGLAND - Saturday, November 29, 2014: Liverpool fans' protest against ticket prices 'Let Me Tell You A Story Of A Poor Boy' during the Premier League match against Stoke City at Anfield. (Pic by David Rawcliffe/Propaganda)

Liverpool Football Club has been a part of my life for as long as I can remember. Sometimes my passion for The Reds borders on an unhealthy obsession. Like many of you, the way the team performs, their results and who we are signing (or not signing) affects my mood and even my relationships.

I’m not good company when Liverpool lose. I can even be difficult to be around when we draw. However, after a win all is well with the world and I am happy. Is this normal? No of course it isn’t. It’s ridiculous, but I’ll wager everyone reading this knows exactly what I am talking about.

We live and breathe our club. Through good times and bad we keep coming back, because at it’s heart it’s a love affair; just one that lasts a lifetime.

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It’s nothing like religion. Faith requires you to wait until the afterlife for salvation or damnation. In football you only have to wait ninety minutes.

The problem is that our club know this only too well. They literally bank on it. For years now our club and all the others have been testing the limits of our devotion. Prices have been increasing steadily and we have just absorbed them.

Some of us have rationalised it. We’ve reasoned that the club needs to maximise it’s revenue in order to compete at the top. Look at the riches our rivals possess. How can we go toe-to-toe with them unless we allow them to ‘milk the brand’? Trouble is, what that means in practice, is ‘milking the fans’.

So here we are. We have reached a point where the object of our devotion feels confident enough in our unquestioning adoration, that they can propose a season ticket that costs more than £1000 and a match-day ticket priced at £77. The numbers beggar belief and are clearly out of reach for many ordinary working class supporters.

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Surely this is a watershed moment. Clearly enough is finally enough and supporters will rise up as one to resist this blatant exploitation. Especially when every supporter knows that the club are raking in unprecedented revenues from TV deals, sponsorships and merchandising. Isn’t it now obvious that the need to exploit the match going fan is no longer necessary?

The club’s marketing strategy has been based on the suggestion that we are all on happy family. However, it’s now plain as day that, actually the ‘family’ is just another revenue stream.

We are customers not supporters.


To them our role is simply to turn up in our droves and hand over our hard earned cash. Then on full-time traipse into the club shop and spend some more. If you can’t get to the game, never fear they’ve found other ways to liberate you of your money.

Maybe this is the new order. Perhaps this is now how modern football works and we should just move with the times. That’s certainly the view of some of our fellow supporters. It’s been an eye opener to me, to read comments like “if you don’t like it go support someone else” or “if the price is too high don’t moan just stay at home and watch it on TV”.

I actually don’t know where to start in dealing with such comments. This is exactly the kind of response the club expects and it plays right into their hands. Imagine if we did all respond this way. What if we all just rolled over and accepted it. Where would it end? What would the prices be next season, or the season after?

You may be comfortable with these prices. Maybe you’re one of the lucky few, whose ticket price has dropped. Maybe you will benefit from the 0.5% of games where a kids ticket will be £9.

If they get away with this today, who’ll be left to protest on your behalf when they price you out the game tomorrow?

LIVERPOOL, ENGLAND - Saturday, September 25, 2010: Supporters queue at the Liverpool ticket office at Anfield. (Photo by David Rawcliffe/Propaganda)

As an excellent new banner proclaims, “If you tolerate this then your children will be next.”

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It is in all our interests, whether directly affected or not, to resist the new pricing plan. Why? Because it simply doesn’t have to be this way. There are models that don’t rely on bleeding supporters dry.

Look at other European Leagues. Full stadiums with fantastic atmospheres and prices that are well within the reach of ordinary supporters. These same clubs are able to compete at the highest level while maintaining excellent relationships with their supporters.

If you cannot see this, if you are unable to understand that this has to be a line in the sand, this far and no further and if you would condemn those whose eyes are wide open, then frankly you are no more than one of the money men’s ‘useful idiots’.

If you think me harsh. If you are outraged by my language, then ask yourself this, who benefits from your stance? Is it the supporters? Or is it the financiers who run our club? I’ll just leave that with you.


Anfield without an atmosphere is just another soulless generic stadium, devoid of culture and robbed of its uniqueness. For those of us who go to the game regularly, this is all too often the experience. Allow these price rises to go ahead unchallenged and it will become the new normal. Is this what you want?

LIVERPOOL, ENGLAND - Monday, August 17, 2015: A television camera during the Premier League match between Liverpool and AFC Bournemouth at Anfield. (Pic by David Rawcliffe/Propaganda)

Supporters groups, Spirit of Shankly and Spion Kop 1906 have decided that action is needed urgently to at least attempt to force the club to reconsider. They are calling on supporters at Anfield, against Sunderland on Saturday, to walk out on 77 minutes (a reference to the new £77 ticket pricing band).

Leaving early has always been an anathema to me. I have never even countenanced leaving five minutes early, let alone thirteen. What if the team is behind and needs the crowd behind them? Sadly there are now bigger issues at stake than one game.

The future direction of the club is up for grabs. Do we want to surrender it completely to overseas owners, to do with as they please? Do we want to be treated as fodder by owners who smile while they pick our pockets? I don’t and I won’t.

I was here before Hicks and Gillett, and FSG. I will be here after they’ve gone. This is our club and they need to understand that. They hold it in trust for all of us.

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That’s why I will be walking on 77 minutes this Saturday. To make them understand that. I urge anyone else at the match to follow suit.

I know it will be difficult, but what else do we have? We need to show the world that football without supporters is nothing. Walk on 77 and reclaim your club.

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290 COMMENTS

  1. ‘I was here before Hicks and Gillett, and FSG. I will be here after they’ve gone. This is our club and they need to understand that.’

    Fkn brilliant read.

    In a nutshell.

    Let’s see FSG sell the brand globally when they can’t even sell the brand in Liverpool.

    A line has been drawn in the sand.

    • The article under heading “Transforming supporters into customers” was about how Subway increased their footfalls/customer base by sponsoring LFC i.e. LFC supporters becoming Subway customers. Like this article here, that heading has been taken completely out of context and presented as if FSG think about supporters as customers.
      Walking out during a match is very selfish. Please don’t poison the atmosphere at this moment when we are at a critical point in the season.
      Please honestly ask yourselves, considering the demand for tickets, does it matter if you give up your ticket ? Somebody else is always waiting to snap it up.

      • Did you even read the article? The team of multi millionaires will have to manage for once because there is a much bigger problem at the moment lad

        • My problem is with “Transforming supporters into customers” being used as a rallying cry against FSG without anyone bothering to even read why it was written. No matter now because damage has already been done and FSG have gone on to change that tagline.
          And I am no FSG fan but I do not agree with the style of protest. If at 77 minutes the score is 1-1, the entire focus of the game will shift to this protest which in end will achieve nothing.
          This protest cannot succeed unless anyone is willing to give up their ticket and everyone else agree to not buy that ticket if offered.

      • Yes, for subway you can say turning LFC fans into subway customers but not to the LFC fans into LFC customers & FSG should have block/reject who’s ever idea that the subway slogan is catchy to be used for LFC fans too.
        FSG should have apologize immediately for the blunder but so far only took down the slogan without any apology & again they have miss the opportunity here.
        I can’t blame those whose feeling been affected cause its insulting thinking its not enough the LFC fans are actually supporting FSG directly/indirectly being a customers to LFC but now FSG wanting more money from the fans, this is how the slogan is interpreted & you can’t deny it.
        In this dire economic time & the quality of the club isn’t top notch, FSG could have taken the other approach cause you can’t increase the price of your product/service when the quality is just questionable. You only be selling yourself out & pushing the potential customers to your competitors. Raise the standard of quality & then raise the price.
        Would you buy a Ferrari if Ferrari install a ford sedan engine in it?

      • It’s a supply and demand issue we have more fans than available tickets so the price is going to be high if the demand goes down so will prices.

    • Maybe people need to grow up and see football for what it “is” and not what it “was”… Because a liverpool living by the “was” philosophy is not even in the discussion. Money makes the world go round, sad fact of life, no sport is immune to that fact, you either go, or don’t, thats your choice. But make a choice one way or the other, becuase at the moment, all I can hear is whining about tickets, about wages, about profits, about the manager, about the atmosphere, about how we deserve more… LFC fans are nought but whinging babies these days… I bet, had we been in the position of CIty financially, no one would even be talking about ticket prices, becuase you’d all be too busy sucking eachother off about the new “World Class” manager you’d just signed for a ridiculous sum… You’d be p155ing your pants at the thought of the club spending £144.4 m on Neymar…Time to grow up people… ON one hand you demand, and the other hand, you whinge and then demand.

      • Yes…so increase the quality first before increase the price.
        So you telling me all you life you are OK with your purchase if its substandard & you be doing the repeat purchase again?
        If that’s so, everyone can just open their own business cause quality ain’t an issue anymore. Ppl will just buy inferior products/services, right?

        • No and you know it’s not, but don’t stand around whinging and picking your noses when all you do is whinge about everything the club has to offer.. Be it transfers not to your liking, or the manager, or the players, heck, even the fans aren’t spared from the constant whining… I’m sick of hearing it, and then people have the audacity to put YNWA at the end of every hatefilled speech… It sickens me, self proclaimed best fans in the world, my eye, we are not a patch on Palace’s fans, or Watfords,or even Portsmouths for that matter.. We ponce around filled with some kind of delusional self importance becuase we won stuff before most here were even born, but when it truly gets down to it, we are as fickle as a Justin Bieber fan,fliting from one headline drama to another without really opening our eyes to what is really going on… We call Klopp world class because he happens to be a likable bloke with an infectious personality we think we can relate too, but kick Rodgers to the curb even though Mr Klopp can do no better with the same players… Liverpool fans have nothng better to do these days than act like drama queens, and in all honesty, that is the really embarrassing thing going on these days, not the poor football on offer, that can and most probably will improve. The fans though, stay the same.

          • Klopp’s first season was always going to be difficult but we’re in a cup final something Brendon wouldn’t have achieved.

          • Looks who’s the whinging queen here???
            You are way off from what I’m saying, drama queen? Lolol…you are full of drama here.
            My question to you is would you pay for substandard quality? And here you babble on and on bout other things.
            Ppl wouldn’t complaint bout any price increase if the quality of the products/services justified the increase & you like everyone here is a consumer to everything out there should know bout this.
            So if LFC been winning titles & trophies, fans/supporters wouldn’t mind the increase at all cause the end products justified the value of the club.

          • Wouldn’t make a jot of difference, when Suarez was here, we had the same gripes going on… So tell me, what would stop you all whinging. Free tickets.

      • ‘becuase you’d all be too busy sucking eachother off’

        Terrible comments. So you finally drop your guard and show your true colours. You’re no red.

        You and your ilk are completely missing the point. It’s not a whine about money. Liverpool fans spend 1000s of pounds a year following the reds home and away. Even more money when we was in the CL and 1000s would travel abroad every game. 50000 went to Istanbul. It’s not about the money. It’s about greedy FSG taking the p*ss.

        • No mate, I’d be at the front of the queue to suck Brendan off remember. And no, it’s not about greed, it’s about fans demanding more from the owners… As per usualthe fans with no grasp of business wants to spend £38m on a player with no interbational experience, or that of football outside of Ukraine or Brazil… You miss the point… Hide behind the rhetoric, that’s fine, call me what you want, again, thats fine, and what I expect of fans these days, all hate and anger, but what it all boils down to is an idea that we somehow deserve more… Time to grow up.

          • Liverpool are the 9th richest club in the world, yet we’re only the 8th best club in England right now. If you don’t see a problem with that thats why you won’t understand the anger from the fans who are now being bullied into paying even more of their hard earned wages to watch the shambles that’s on the pitch.
            No fan said in December we want Teixeira in January. Almost every fan said we need a goalscorer to save this shambolic season, and give us something to believe in. Klopp and the club identified Texeira. Once the deal was dead they should have had other targets. They didn’t. And the season was effectively ended after Leicester’s goalscorer did what we couldn’t.

          • The season is far from over we have a cup final coming up at the end of the month and we are still in 2 other cup competitions .There is still plenty of league points to play for .No one is being bullied into paying more .

          • I said effectively. 14 league games to go til May and you think 1 cup final in Feb keeps the season alive?

            Pay the huge increase or lose your ticket that you have had for 20 years. That is being bullied.

          • We have the 9th highest turnover in the world but we only made a small profit of £700,000 in the last set of accounts .It’s not as though Fsg have been taking money out of the club this years accounts should show a larger profit because of champions league participation but it will be down again next year because of no champions league participation.

          • ‘It’s not as though Fsg have been taking money out of the club’

            There seems to he some confusuon between investing money into buying players and investing money into the club to fatten up the cow for resale and to make enormous sale profits.

          • It’s called investing in infrastructure that is what FSG have been doing money has been invested in the team but it also has to be invested in infrastructure otherwise you don’t have money to invest in the playing side.

          • What money has been invested in the team? Do not say the Suarez Sterling Carroll money.

          • It has still been reinvested more besides those sales has been invested in the team.The issue is it wasn’t spent wisely.The club can only invest what it generates or you end up going into debt.

          • H&G were paying £30m interest per year with a massive wage bll and still buying players each season.

            FSG have no interest to pay.
            They have slashed the wage bill.
            Sponsorship evenue has increased massively.
            TV revenues are through the roof.

            And they still spend less new money each summer than H&G were spending on interest.

            You don’t see a problem with that?

          • The running costs have increased at the club as well H&G didn’t spend a lot of money on infrastructure .

          • we are nearly 60 million in debt maybe you should tell the clown that as for his claims they have spent a lot on infrastructure they have not spent a penny they are getting every penny back we are paying to build there investment up

          • Fsg aren’t spending less than H&G ,H&G borrowed more than the initial loan to buy the club they also borrowed to buy players. They also spent a lot on plans for the Stanley park stadium that was all debt that FSG had to pick up some people unfortunately don’t understand this.The opening of extra shops and the London office is a drain on resources initially extra staff rent all adds up.The expansion of the commercial department it’s all cost.

          • Got very little to do with how much you are willing to pay though, after all, you are a true red, so cost isn’t important, just showing up and cheering louder than the bloke next to you is….

          • “you are a true red, so cost isn’t important,”
            Is this what FSG is thinking…then you just confirmed FSG is there to exploit the fans.

          • You’ve put that in quotation marks, but it wasn’t a quote from me… Maybe I should start doing that… I’ll never lose an argument again.
            The true red thing was specific to True red, and he’ll get it’s meaning, so don’t fret your little head about it.

          • OK then its my mistake & apologize for it.
            To me I’m not looking at winning any argument but just giving my opinion but if you are so much into wanting to win then please feel free to win it.
            May be for you, everyone here is just wanting to win over you but sadly that’s ain’t it if you can really see some of the real issue ppl brought up.

          • Aww come on, don’t throw in the towel now. The sad fact is, people are so caught up in tearing the club a new one, they completely ignore the price reductions for some tickets.

          • Throw in tge towel on what??? You just prove my point, you aren’t interested in viewing others opinion but like you said only interested in winning argument.
            To you any disagreement is liking to tearing the club, when constructive criticism to the club could be seen as an improvement.
            Yes, there is price reduction & my point is wanna increase any price, increase the quality first.
            Till now you ain’t answering my earlier Q’s of would you pay for substandard products/services?
            Anyway I ain’t interested in knowing your answer anymore cause its no point discussing with you when you are emotional unrational.

          • Come on fella, it’s a joke….

            Anyway,back to the point, you say improve the quality before increasing the prices, but in the greater scheme of things, the increase is negated by other tickets reductions.. But then you also have the fact that wages are increasing, agents are now unregulated and can demand any fee they want, and usually do, so costs are increasing for the club just to get the same player… We want wholesale improvements, we except players fees and wages are higher than ever, but we whine when ticket prices go up too…

            Is that irrational enough for you?

          • OK noted on the joke.
            We have squandered millions on players & believed majority of fans are actually glad that we didn’t fork out the demand of Teixeira cause its too risky.
            I do believe Klopp mentioned a 2-3 years plan & don’t expect & hope we won’t be wasting our funds again but that said not that we should only focus on potential but get the unfinished gems cause if other clubs can do it without breaking the bank why not us.
            And yes there are reduction in prices too to counter the increase but can’t FSG maintain the prices & only increase it when the time are more suitable.
            As for wages its time we cut the deadwood & yes its ain’t easy as that cause we need to find a buyer first & no doubt everything are inflated but FSG could be making more fans are knows their club do care bout them & yes emotion plays a big part in business especially sales.

          • I think FSG are starting to see the flaw in buying potential all the time without maintaining an experienced core.. We have more than enough youngsters, I expect we’ll see more 25+ yr old players arriving in the summer.

          • Yeah…really hope so…we need proven players but of course without breaking the bank unless the target is exceptional top class (doubt we be targeting those, can’t help but wish).
            Can’t wait for the summer signing & see how the team be like. This season, any cup be a bonus cause don’t expect them to be winning anything.

          • Just watching the Man Cityv Leicester game, shows what you can do with just £1.4m… Vardy and Mahrez are tearing the place up again… Get away from needing to justify expensive signings and look for actual quality instead… We are Liverpool, but that shouldn’t mean we have to blow cash like confetti at a wedding… Also, watching this game fills me with plenty of confidence we can actually walk out of Wembley with a trophy in 3 weeks time.

          • Yeah, we been missing quality signing recently, not quite sure how & why but do hope all this is fix in the summer. Too much has been blown away on mediocre players at a high price, overvalue I would say.
            As for city, I won’t put my hope that high yet cause our defence are shambles & attack aren’t consistent enough…*sigh*

          • Oh btw are you John Barnes??? Haha…he’s one of my favorite players, was so exited when got the news we are getting him from Watford…still remember that feeling…haha.

          • Revenue will be invested into the club?

            Revenue will be paying back their loan for the stand.

            The club value increases because of the stand.

            The profit on sale of the club go into FSG’s bank accounts.

            Can you see that?

          • Paying the loan back to fsg is similar to paying back a bank loan only minus the interest .

          • No point discussing anything with the FSG fans – they’re parasites, just like the vulture fund bankers they worship.

      • All clubs have increased prices in recent years fans have been complaining up and down the premier league .It costs £20 to watch conference teams do our fans expect £30 a game in the premier league.I agree with you that some of our fans are like babies.If the local support is so great why are they the one’s constantly moaning about cost.If a foreign fan incoming for one game can fork out £300 for ticket accommodation and flight then surely local fans can afford £50 plus.There will be tickets to suit all pockets not all tickets are going to cost £77 and not all season tickets will cost £1000.

        • Sorry I do not agree with you on this where you are comparing foreign fans to local fans on the cost.
          If the foreign fans are able to watch the game frequently, would they be OK with the cost of watching it?
          No ppl would be willing to fork out more then they want & the reason foreign fans are paying that much cause is indirectly forcing them cause opportunity doesn’t comes by that often for them.
          By saying this, its also an insult to the international LFC fans cause you are saying FSG doesn’t appreciate the international fans only interested in their monies.
          It would be best for everyone including FSG if they could increase the price when LFC is winning titles & trophies consistently. Ppl in general wouldn’t mind paying extra for a good quality products/services but will shout if the end products/services is substandard & I believe you would too unless you have billions to burn but then again billionaires are the ones that complaint more on quality.
          So increase the quality first before increase the price. Have a thinker on your next shopping trip.

          • You’d still be moaning about prices even if we were wining titles ,shopping trip? .I said that foreign fans have to pay a certain amount. I don’t see where the insult is all i’m saying is that the prices have been set if the local support is that great why all the complaining .

          • If we are winning titles, majority will understand why they are paying a premium price.
            When the last time LFC won the title? The local support their beloved club for the good and bad but don’t exploit it for greed.
            Would you not complaint if you bought a top end Mercedes but the overall quality of the car isn’t justified like the other top end car. Would you just keep quiet or on your next service to Mercedes, you be complaining to them? Cause everyone will complaint if they ain’t get the quality they are paying, even you do too.

          • This is football you have a choice to pay or not to pay you can’t complain about the quality of the product .Fans can support but we can’t get the wins for our team that is up to the manager and playing staff.

          • I got to disagree with you on this tho…yes even tho this is football & sports in general, quality shouldn’t be compromise unless its free.
            Yes, wins is influence by the playing staff & manager but fans do play their part in it.
            And yes ppl have a choice to pay or not & like everything else too everyone have a choice…this is where owners would want to market their products/services as in this case the football club as attractive as possible to the potential fans & fans alike cause when the club is winning like say Barcelona or Madrid their business expand cause the more fans it has the more the business it generate directly/indirectly & sponsor are attracted to this clubs. Would a sponsor be more willing to partner a world renowned brand or an unknown.
            Hence, it is the responsibility of the club to always gives the very best quality to everyone connected to them & its the same with the other business too.

          • Nothing wrong with the brand the team is not doing well at the moment but there has been a change of manager and we also have injuries in key areas at the moment as well.Trying to use the current plight of the team as an excuse not to pay the going rate for tickets is laughable .When you go to a match you don’t control the result we could win ,lose or draw .

          • Its not bout the current plight of the team but the overall of it. Like I mentioned earlier when was the last time LFC lifted the title? Or when was the last time we won a trophy & by winning I mean consistently winning trophies?
            So, these is where you evaluate your club cause believe me many wouldn’t care much bout the price if we are on top & winning things.
            If you mean the fans don’t control the match, I can’t totally agree with that cause the fans can actually give inspiration & encouragement to the team when they are playing & in what % it influence, I don’t know but of course its ain’t the sole factor in deciding the game as like you said players would be the one deciding but fans do play a part.

        • People are always looking for handouts mate, that is the long and short of it… We see clubs taking in more money, and we want our cut.. It’s natural base human greed and jealousy, they have, we want.

          • Revenue’s have gone up but so have costs wages especially and transfer fees .We now have players in their early 20’s demanding £20-£30,000 a week .Jose E is not even playing and earning £65,000 a week, roughly taking £3.5 million out of the club a year.Income is up but there is not many clubs in the premier league making profit.

          • Not to mention the time spent not playing and taking home £150k a week.. Cough cough, I’m looking at you Danny boy…. There is also the crazy number of other players coming through the academy, the players out on loan, the scouts and coaching staff, the charity events and schools of excellence the club runs and is involved in… Wonder how many people know what happens to all the old kits that can’t be sold anymore, but cost tens of thousands to make… The club gives them all to charity to distribute to those who need help… There is a multitude of things the clubs does, without return,, that seemingly gets overlooked, like the Seeing is Believing campaign… All costs money.

          • Well said a lot of fans just see that turnover figure and think that £300 million is available to spend on players this is the real world not football manager.

  2. It’s vital that the supporters make as much protest as possible against these price hikes, football is for the common man to enjoy, if the prices continue to rise it will eventually destroy the soul of the club. In ten years or so the panic button will be pushed as clubs realise that the support base has diminished and there will be no route back.

  3. Right now FSG are thinking it’s just going to blow over then business as usual. With the chances of top 4 effectively over the only real way to get FSG’s attention is by making this more uncomfortable for them.

  4. More and more fans are inevitably seeing FSG for what they are – nothing but a self-interested syndicate of multi-billionaire greedy dollargarch vulture fund investment bankers and hedgefunders who got LFC on the cheap as a distressed asset (that’s what vulture funders do); spun you all a fairytale about saving LFC because they care about this great football club when in fact they have zero interest in football and they only ever wanted to use the global LFC “brand” as a cash cow which they could eventually sell for way more than they bought it for – don’t foget they also exploit LFC’s global “footprint” to market the less well known Fenway brands.

    It’s just unfortunate that before now, so many people chose to try and silence the few fans who tried alerting you all to what FSG were really about.

    Never mind, huh? #LFCsupporttheteamnottheregime

  5. We may look back at this in a few years time as the beginning of the end of hyper-capitalistic excesses in world football. Hopefully. Viva la Re(d)volución!

  6. “Look at other European Leagues. Full stadiums with fantastic atmospheres and prices that are well within the reach of ordinary supporters. These same clubs are able to compete at the highest level while maintaining excellent relationships with their supporters”

    Great read, well said.

    • Well…the “same clubs are able to compete at the highest level…” part is not entirely true if you look at the Bundesliga for example. Only Bayern is able to compete with the big PL teams. Not for much longer though I am afraid, thanks to the new PL TV deal. It really seems a double-edged sword: if you want full stadiums full of true supporters you need to have low ticket prices. Means less money to buy good players. And if you’re already making less TV money (20th in PL gets more than the Bundesliga champs) then you’re pretty much fkd and will not win the Champion’s League anytime soon.

      • Ticket prices have almost no effect on a club’s ability to buy players. Especially for EPL teams who are making a fortune on domestic and foreign tv rights. Additionally, the commercial revenue for popular EPL teams like LFC is also ever increasing. Bayern are a machine when it comes to commercial revenue and when you add in their history of success and (generally) top level managers the future will continue to be very bright for them.

        3 of the top 10 highest commercial revenue teams in the world are in the Bundesliga (Bayern, Dortmund and Schalke).

        • You’re kidding right? The big clubs like us make between £50m and £100m per year from the gates.
          You think that’s meaningless.

          The ignorance in the LFC fanbase is startling.

        • Because of the TV deal, there is not much difference in the buying capacity of Liverpool or Stoke or Leicester.
          Its the commercial revenue and gate receipts that make the difference.

    • What utter tosh. Most of europe struggles with empty stadiums week after week, many crumbling and with clubs unable to re-build them, requiring taxpayers to stump up the cash to do it.

      This is dog whistle politics in a series of garbage articles on this site, poorly researched and badly written on ticket pricing changes that seems to be broadly neutral.

      • Don’t read it or visit then.

        “Most of Europe struggles with empty stadiums” – except in Germany where fans are actually understood and ticket prices are cheap. Irony.

        • In germany you should know that they have safe standing leading to large increases in capacity.
          So when are you going to fly the flag for safe standing at Anfield?

          Stop dreaming and live in the real world.

  7. FSG are multi-billionaire vulture fund investment bankers.

    What do vulture fund investment bankers do?

    Vulture fund investment bankers swoop for distressed assets and buy them on the cheap.

    They make you grateful for having bought you on the cheap, then they smile and tell you how much they care about you whilst fleecing you for every dollar they can, before selling you for more than they paid.

    This is LFC under FSG.

    In FSG’s case they swooped for LFC in cahoots with their bankster cronies at the taxpayer bailed out, bankrupted rogue bank, RBS, of the City of London, and their bankster cronies at Inner Circle sports investment bank of Wall Street, who not only brokered FSG’s bottom of the barrel LFC buyout but also brokered Hicks and Gillett’s disastrous leveraged debt buyout.

    Good to see LFC fans waking up finally.

    Watch out though – there are still a few bankster apologists and a few corporate cognitive infiltration sock puppets lurking around trying to perpetuate the FSG propaganda.

    #LFCsupporttheteamnottheregime

  8. Can someone propose the following to the club? Or maybe to Klopp who can demand this to the board?

    Liverpool have always been famous primarily for the astonishing fans. Scouser fans. They are as much responsible for the popularity of the club around the world as is the success by team on the pitch, if not more!

    So how about they open up the Kop only for locals, for Scousers, with optimal pricing. They can put on a vote for all the fan clubs in the city to decide which sections to be open to tourists – people that have no history of attending games and/or are coming from abroad. The prices for them, regardless of the location, should be set at the colossal 77 pounds or make it 80 pounds or even 100 – the tourists don’t care about the price difference as it is one of only few trips to Anfield! That is in addition to the “hospitality” seats. And opens up the remaining sections for more locals to attend the games. Revenue just might drop a bit, but the home field advantage it will create and the number of highly rated players that will arrive will more than make up for it. Klopp can even suggest that the revenue difference of less than 2 million can be taken off the transfer budget.

    Leaving in the 77th minute won’t make them care. A sustainable solution might. As well as a full on boycott of a game or two – how will they like it in Boston to play in front of an empty stadium?

    • I thought this was about ALL fans/supprters of the club showing that calling everyone that loves Liverpool FC a family is what should be done, and that we all will stick together as a family, thereby stand up for something that will affect everyone!!!?? But what you are doing here is to draw a line between anyone that is not local and those who are, and that is actually playing on the same team as the ones that have created this situation. You are here creating a “them versus us” attitude, and by that creating a rift between people that only want the best for the great club we all love.
      Shame on you.

      • the hypocrisy of liverpool fans like him is legendary. Liverpool is a once successful port city has had large numbers of immigrants yet even locals there with ethnic origins are still treated as not being scousers just because they are not white.
        Liverpool has the oldest chinese community in the country, go and ask them how they are treated.

      • You really do not get the point do you ,of course if your coming from overseas your going to pay more ,because the normal tickets are gone to the people who go every week
        should we keep a cheap ticket on stand by incase you fancy visiting one year
        and let the fans that come every week pay for the dear seats

        • No, again it is you that is not getting the point, as seem to be the case when it comes to so many things in here. Did you read the original post? Or maybe you just did not understand what it said? Try again then…
          And also: As I have understood from your posts on this site you are actually living in York, which is quite a long way from Liverpool, so from what this guy said in his post you should actually be viewed as a “tourist” as well, just because of your location. Or maybe you are just inside the radius that is accepted, who knows.
          And I have not said that I think one group or another should be favourised, like you are insinuating here, but I guess as usual you take what you want from the post in order to be able to spew out your regular bu!l. The post I replied to was actually the one wanting favouritism, as “tourists” should be made to pay the same high rate where ever they might wish to be seated, so is that ok for you? But what you as well is saying here is what is causing the biggest rift among fans/supporters, but that is actually no surprise, looking at so much of what you argue here on this site time after time.

          • And if you have read my posts you will also see that i have had to pay for the most expensive tickets many times eg £250 for a game off the club
            you will also see i have said for a long time that the ticket prices should be cheaper for the postcodes of liverpool
            when i used to go week in week out i paid the same £2 to get on the kop as all the locals do
            now i do not a do not expect to just be able to get a cheap ticket when there are ones a lot dearer

          • Yes, I also think that the ticket prices should be cheaper, and I am supporting and understanding the outrage by the people that go to Anfield every week, but what I reacted to in the original post it that the poster leaves the travelling fans (or tourists, like he is calling them) hanging here, when I think that everyone that loves this club feel for the people that are affected by this and that we should all stand together.
            And just so you know: I have supported the club since the age of three, for more than forty years, and I am paying around 60 pounds every month in order to be able to view the Liverpool matches on tv, so there are other sides to this than what the original poster talked about. I know that that money does not go directly into the club, but that is what the TV deal is about as well, so it is actually important to not forget about the bigger picture here.

          • Wow, there is no winning with you, is there. Narrow minded and inconsiderate to anything that is not right in front of your nose are words that comes to mind. But have a nice day in your own world, where there only seems to be room for yourself. You are showing that in the I, I, I post earlier, and also in almost every post you are adding to this article, not just to me. Just one tip before I go and do something more rewarding: The world can be quite a nice place when you make room to include others, you should try it sometimes. You might even learn to like it…

          • I could make a comment in that style as well, in fact it would just be so easy looking at the way you behave without any respect for anyone, but I will not see myself sinking to your level.
            Have a nice day.

          • You are not really getting the point. I am a tourist too. And I did mention in the post “people that have no history of attending games.” The atmosphere at the stadium is so quiet. During YNWA you see people with cameras taking pictures or recording videos rather than singing.

            And the ones that created the atmosphere, know the songs, and have a true burning passion are the people from Liverpool! They made the Kop what it is, they make the banners, they think of the songs. They are the face of the club on away games. This is Liverpool’s team first and foremost. It is not an “us vs them” mentality as you had mentioned, but rather a proper business model that gives the locals, or the regulars, what they deserve. I don’t see a problem with designating certain sections for those tourists that have higher prices. If they can get their hands on a “regular” ticket – good for them!

            What is happening right now, is that the local fans are getting priced out by people from Norway, China, USA, and everywhere around the world. Is that fair? Do you really think that is one big happy “family”? Do you really think a tourist will go to their one game and leave in the 77th minute?

          • I think you are adding some kind of blame on the wrong people here. In your original post you seem to target the “tourists”, as you call them, but that I actually like to call travelling fans, as it seems others than me reacted to as well. And the point of my reply was that why should anyone have to take the fall for anyone else in this matter. The rise in prices will affect everyone that goes to watch a match now, and if you are a travelling fan as well you should know the money that goes into a trip from another country, and from Norway or any Scandinavian country it is relatively cheap compared to what someone from another continent have to pay. But then it is not so simple as to say that people that are paying a lot to begin with will not “object to” be paying a little bit more, and certainly not correct, or even fair, to say that travelling fans are in agreement to the fact that locals having to pay more. If you have a problem with the prices being raised then it should be a matter that should have all fans stand together against what is happening, not start a discussion where one part of the fan base is singled out just because “they can just afford to pay a little bit more on the already high price they are paying”, and THAT is why I said that your words are creating a rift between fans. And sometimes a “family” can stand together even though they are not completely happy all the time.
            Edit: And just to clarify one thing. Just the use of the word “tourist” for me should be about people that go to Anfield as an experience without any connection to the club. Even a fan from another country can love and feel passion for the team and the club without knowing all the songs, like you say, but does that make them less valuable as a fan/supporter?

          • This is a proposal and business model that allows the greedy owners to collect their money but yet preserves the Anfield heritage.

            I am not adding any blame onto anyone. Instead, I want Kopites’ identity to be preserved. I am sorry, but a Liverpool fan from Bulgaria cannot produce the same passion as a local/regular.

            I guess you are taking this solely on the price rise issue. But there is a bigger picture – Anfield is getting quieter every year. It is turning into a library, as the away fans sing. That needs to change! I remember Patrick Berger in tears saying “I love you” after a home tie with Southampton during the last day of a disappointing season because of their nonstop support. That is gone right now and it needs to change! This is not the Red Sox or any other American franchise where fans are simply an audience… And that is why a priority should be given to regulars. Liverpool might have turned into a global club, but as already stated, the local fans are a major part of that. Now, since they are getting price out, it seems as though they are victims of their former glory. Is that fair?

            And again – no one is being singled out. It seems to me, that this is a middle-ground compromise. Ideally, tickets will be at an affordable price for everyone (which btw will make it very hard for “tourists” to get their hands on them) but that is not happening. So have sections around the stadium for tourists with higher prices to collect that extra revenue, and have cheaper tickets for the regulars to preserve the atmosphere, the identity, let the club be Liverpool’s club.

            I agree on your definition of the word tourist and that is exactly who I am referencing. I am from abroad but know every single Liverpool song and lose my voice while watching any game on tv, but this still is Liverpool’s club and it represents the city and people of Liverpool.

          • You are actually contradicting yourself here a bit. Towards the end you write “I agree on your definition of the word tourist and that is exactly who I am referencing” and also refer to your own behaviour while watching matches, but in the start of the post you re writing “but a Liverpool fan from Bulgaria cannot produce the same passion as a local/regular”, and that just do not quite add up.
            In addition to that I actually disagree. I will use an example of another regular poster in here, AP, that have saved for a very long time in order to be able to go to Anfield, and when she will be able to fulfill her dream and attend a match, I highly doubt that she will be less passionate than any regular, so for me it is more about the connection and love one has for the club. I also think that travelling fans, just like the locals, are paying enough for their tickets already, as many supporters from other countries never will even have a chance to attend a match because of the cost, and from where I am standing your business plan would actually create a gap between fans, instead of using the old “one for all and all for one” that I in this matter would feel is more fair to everyone. Because what I feel you are doing here is saying that it is ok to treath SOME supporters as costumers, based on where in the world they are from, and that for me is actually quite similar to what the owners are doing to begin with with all of us.
            But I guess we will just have to agree to disagree on this point, and also about the way you actually say that oversea fans should pay the price for regulars, as I actually do not think one group should have to “carry” another. We are all fans of the greatest football club in the world, and no matter if one are to call it a business plan or anything else, I think all should stand together against what is being done to all of us by the owners. Because this is being done to all of the people that go to Anfield, no matter if it is for one match or for all.
            Have a nice evening/night depending on where you are…

          • With all due respect, you seem to pick a word from my post to comment on and still miss the whole point of it all.

            Before I answer to your response one by one, let me just ask you some questions, to which the answers for me are very clear and support what I am trying to tell you.

            – Is the atmosphere at Anfield diminishing?

            – Is there an increase in tourists attending games?

            – Are the local fans being priced out?

            – Do the tourists care if they pay 77 pounds rather than 100 if it is a one time deal?

            – When was the Kop at its best?

            – Who made the Kop, and Anfield, what it is?

            – What are the owners after?

            – Will they budge and decrease prices and follow Hoeness’ quote that they don’t care about the extra 2 mil. revenue when compared to what it costs to the fans?

            – Wouldn’t it be better to come up with a compromise? (Compromises never yield the ideal scenario for either side)

            And thus, onto the response. I did not contradict myself – I told you that the tourists I was referencing to, plenty of whom attend the games, are the same ones you described. And in addition, about the fans that have the passion just as you stated, and just like both of us are, the sheer truth is that this club belongs to Liverpool and not the world. To the city. To the Scousers. That is what it represents! And as such, those same Scousers deserve to remain a part of the club and not get priced out by tourists. Because the truth is, that no matter how expensive the tickets are, there will be those that buy them and thus force the locals to go to great lengths and personal compromises to keep a ticket they have had in their family for decades. Do you now understand my point? With it, the club keeps its identity and the tourists still get a chance to make their life time trip. Not all of them will be quiet. But they, WE, are still not true Scousers, as much as we feel like ones.

            I am not saying it is ok for some supporters to be customers. I am proposing a compromise, as mentioned. One that preserves the Liverpool of old, with an astonishing atmosphere and huge variety of songs and chants, actually reserves seats for the “tourists” at a price that won’t make the difference for them, and gives the greedy owners what they want.

            I guess you feel like Liverpool belongs to you as much as it does to the Scousers, but the truth is – you would have never become a Liverpool fan had it not been for them. They are the face of Liverpool, not you or me. And now we will stand together and walk out, but they will not lower the prices. So why not give them a compromise, it doesn’t have to be this one of course, that seems the most beneficial to all sides?

            I live in the States so there is a long day still ahead of me. To you though, have a very pleasant evening!

          • With all due respect, you seem to pick a word from my post to comment on and still miss the whole point of it all.

            Before I answer to your response one by one, let me just ask you some questions, to which the answers for me are very clear and support what I am trying to tell you.

            – Is the atmosphere at Anfield diminishing?

            – Is there an increase in tourists attending games?

            – Are the local fans being priced out?

            – Do the tourists care if they pay 77 pounds rather than 100 if it is a one time deal?

            – When was the Kop at its best?

            – Who made the Kop, and Anfield, what it is?

            – What are the owners after?

            – Will they budge and decrease prices and follow Hoeness’ quote that they don’t care about the extra 2 mil. revenue when compared to what it costs to the fans?

            – Wouldn’t it be better to come up with a compromise? (Compromises never yield the ideal scenario for either side)

            And thus, onto the response. I did not contradict myself – I told you that the tourists I was referencing to, plenty of whom attend the games, are the same ones you described. And in addition, about the fans that have the passion just as you stated, and just like both of us are, the sheer truth is that this club belongs to Liverpool and not the world. To the city. To the Scousers. That is what it represents! And as such, those same Scousers deserve to remain a part of the club and not get priced out by tourists. Because the truth is, that no matter how expensive the tickets are, there will be those that buy them and thus force the locals to go to great lengths and personal compromises to keep a ticket they have had in their family for decades. Do you now understand my point? With it, the club keeps its identity and the tourists still get a chance to make their life time trip. Not all of them will be quiet. But they, WE, are still not true Scousers, as much as we feel like ones.

            I am not saying it is ok for some supporters to be customers. I am proposing a compromise, as mentioned. One that preserves the Liverpool of old, with an astonishing atmosphere and huge variety of songs and chants, actually reserves seats for the “tourists” at a price that won’t make the difference for them, and gives the greedy owners what they want.

            I guess you feel like Liverpool belongs to you as much as it does to the Scousers, but the truth is – you would have never become a Liverpool fan had it not been for them. They are the face of Liverpool, not you or me. And now we will stand together and walk out, but they will not lower the prices. So why not give them a compromise, it doesn’t have to be this one of course, that seems the most beneficial to all sides?

            I live in the States so there is a long day still ahead of me. To you though, have a very pleasant evening!

          • you want to read your first patronising post to me on this article where was the respect then ,but yet you want it of me
            catch yourself on

          • You mean the reply to your post, the reply that took the same tone as you were using to begin with? Right…..
            Laughable. Just laughable, and such a waste of time.

          • bull i just stated fact i have to pay £250 to watch some games as i do not go every week why should you not just because you are from overseas

          • No, that was your second post. I am talking about your FIRST post to me, that actually set the tone for my reply, along with the way you have replied to me in the past, and also the way you seem to answer everyone in here that disagree with you or just happens to be from another country. The post I am talking about is right there, so it should not be so hard to find…
            Have a nice evening.

  9. Something needs to be done an I will be walking out on 77 minutes on Saturday as I am one of the fans in this £77 ticket scandal!! In 5 years my season ticket has gone up nearly £300 as of next season (it’s a hike of £150 just over the summer coming alone) but the sad thing is they have us by the balls, I want to see klopp with his team next season but to do that I have to pay £1000 an if I refuse I lose my season ticket an will never get the chance to get it back (I waited 15 years for this one) an someone else will just take my place in the crowd an probably wonder what is being said in this strange foreign language to them we call English

    • Why don’t you ask the 61% of season ticket holders if they would give up their discounts so you don’t have to have the increase in your supposedly “better” seats?
      What do you think they would say?

      Oh and by the way, it seems the price changes are revenue neutral and the extra is coming in by way of the new stand.

  10. This is quite an outrage. This is the way things are here in America. The cheapest seats for the NFL can push into a couple hundred bucks at some stadiums and the real supporters are stuck at home. It’s gross capitilstic greed.

    One thing I do not like seeing here in the comments, however, is the complaints about tourist going to the games. I understand how it can diminish the overall atmosphere but people must also understand that for many people going to Anfield is a dream. It is not our fault the prices are so high. It is also my understanding that tourism makes up a nice chunk of Liverpool’s economy so please don’t hate the tourists

    • I think differentiate between tourists who are not actually Liverpool fans, and then Liverpool fans who happen to be tourists. The complaint is of people who are not actually Liverpool fans and don’t care at all about the club, but come to town and go to Anfield as an “experience”. Still, I can’t actually imagine there are that many of them. Maybe 100 a game? That still leaves a large proportion of actual Liverpool fans who are sitting quietly in their seats, blaming someone else for the poor atmosphere.

        • Hahah. Have a look at this troll who can barely string together enough words for an insult, let alone actually make sense.

        • He’s posting under various accounts simultaneously – chubbychaser and Adam Griffin. Total shill.

          • Tom McNeal is another corporate sock puppet and/or shameless bankster apologist lurking around kissing the FSG corporate backside….lol.

          • There’s a mixture of some genuinely brainwashed people still drinking the mainstream media kool-aid about FSG as benevolent benefactors who come across more as FSG fans than LFC fans but there are also more than a few corporate sock puppets (paid shills on behalf of FSG and their banker cronies), usually very contemptuous of actual fans.

            Some people doubt there are such things as corporate sock puppets but there is info out there of how Wall Street and City of London banksters and big corporations utilise cognitive infiltration through sock puppet software such as Team Themis, a consortium made up of HBGary, Palantir, and Berico with Endgame Systems and Ntrepid Persona to create multiple fake profiles to attack anyone critical of banksters, corporations etc.

            SGT Report in one of his reports on his finance news channels, such as on youtube, detailed how Bank of America (involved in sponsoring LFC via MBNA) attacked his website with corporate shills and sock puppets after he reported on institutional corruption at Bank of America.

            The FSG fans and sock puppets are trying but failing to shut down the truth that FSG are and always were football-hating vulture fund billionaires who swooped for a global sports franchise available on the cheap as a distressed asset, in order to exploit its global fanbase, huge TV money and global revenues to to eventually sell the club for a big return……….

          • They have all sorts of tactics such as forum sliding and ad hominem attacks and yes they often work from scripts….Sad really. Time will come when all the garbage will be flushed out the system though…!

          • hes fron the s”n reading site i have told him about his mate but he thinks its fine for a lfc site to advertise the s”n enough said

          • There’s a mixture of some genuinely brainwashed people still drinking the mainstream media kool-aid about FSG as benevolent benefactors who come across more as FSG fans than LFC fans but there are also more than a few corporate sock puppets (paid shills on behalf of FSG and their banker cronies), usually very contemptuous of actual fans.

            Some people doubt there are such things as corporate sock puppets but there is info out there of how Wall Street and City of London banksters and big corporations utilise cognitive infiltration through sock puppet software such as Team Themis, a consortium made up of HBGary, Palantir, and Berico with Endgame Systems and Ntrepid Persona to create multiple fake profiles to attack anyone critical of banksters, corporations etc.

            SGT Report in one of his reports on his finance news channels, such as on youtube, detailed how Bank of America (involved in sponsoring LFC via MBNA) attacked his website with corporate shills and sock puppets after he reported on institutional corruption at Bank of America.

            The FSG fans and sock puppets are trying but failing to shut down the truth that FSG are and always were football-hating vulture fund billionaires who swooped for a global sports franchise available on the cheap as a distressed asset, in order to exploit its global fanbase, huge TV money and global revenues to to eventually sell the club for a big return.

      • I think you are mistaken here. Just read the post from Kop around the world under here. Maybe that will open your eyes a bit.
        And how do you measure a “true” supporter/fan when people are to buy their ticket? Can the people that sell these tickets read minds?

    • why tourists are the problem? ))) Just as i said earlier, I have been supporting this GReat club for more than 25 years, but never have experienced famous Anfield atmosphere. Believe me that one lucky day when I finally make it, I will sing my lungs out with YNWA, “When the reds go marching in”, “Fields of Anfield Road”, etc. I think tourists-fans must be the most loudest ones! As it’s something you wait whole your life for.
      While for regular LFC supporters feelings might be not so fresh anymore )))

    • I’m not comfortable with the tourists tag, we’re a football club, an institution and Anfield is not a tourist attraction and should never be allowed to become one. Our travelling supporters (not tourists) are a valued part of our family but it still remains a fact that they are just as vulnerable as the rest of us. It’s the day trippers and overseas visitors that are the most exploited through ‘packages’ and ‘hospitality’, put bluntly they are from the owners perspective the most lucrative of the clubs ‘customers’ who will pay through the nose for their seat and spend the most money in the club shop and retail outlets, that is not intended to put the blame on them in any way but the knock on effect of their exploitation is felt at every level of local support and by every single regular attendee at our games, it’s why the lower priced general admission tickets are seen as low priority by the owners. It’s wrong and it’s killing football but it’s the way it is and always will be when clubs have owners who put maximum profit first and the supporter second. The saddest thing for me is that there is ample revenue and more than sufficient profit in the game today for the club (any club) to cater for the local week in week out supporter and the visiting fans without the need to exploit anyone. This current debate and concern could have been avoided at a cost to the club of just £2 million or less than 1% of next seasons revenue, if that doesn’t translate as greed I’m not sure what does…

  11. Thank you Kloppo for knowingly or unknowingly dodging that Alex Teixeria bullet.

    The mercenary has signed for Jiangsu Suning.

    You really never know people.

      • What are you trying to imply here?

        As for thanking Kloppo, it was reported that indeed it was he who pulled the plug despite the club’s willingness to bid higher.

          • Oh, and I already thanked Ayre last season when he signed Firmino.

            So your insinuation is unappreciated

          • Perhaps it’s more than just football for Alex Tex. Know that a lot of Shaktar players were worried about the instability in the region so maybe he just needed to get his family (and himself) out. He did everything he could to make the Liverpool deal happen but his chairman refused (held out until the amount they valued him at was paid). Not sure what we want from him considering Liverpool might not even be in for him in the summer. Not sure we should be quick to label him a mercenary…

          • You’re right, we weren’t quick enough on the label.
            Ok, seriously, you may be right…but I don’t think it was that pressing enough to not wait for a couple more months.

            No matter. Klopp called this on the nose.

    • I fell for his pleading… still a top player no doubt but he indeed has just shown himself to be a mercenary…
      Thank you A………e

    • Mercenary yes
      his fault no the club met the value the one lfc tried to claim was going up strange they sold him for the price that they always quoted

  12. To us it’s a club but to them it’s a business. They don’t have an emotional attachment to LFC so will look to make money. There is always going to be demand to watch Liverpool so I don’t expect a walk out to change much. Hope I’m wrong though.

    • unless you can produce numbers, it’s looking like these price changes are revenue neutral. The suggested few mill extra is coming because there’s a new stand.

  13. Stand with your fellow supporters globally!
    If you’re at home, switch off your telly or change channel at minute 77.

    • The numbers I’ve seen posted around the place appear to suggest that the price changes are revenue neutral. The few million extra is coming from the new stand.
      A long standing complaint has been the lack of different ticket prices for different seats within a stand regardless of view.

        • I’m still looking. But various comments and tweets in articles suggest that there is only a few million extra (between £1m-£4m I’ve seen suggested), i.e. why bother with this increase in revenue. But that’s with the new stand too (8000 seats).

          The club is just so bad at communication and PR it beggars belief. If this is really the case then they’ve wasted the opportunity to explain it.

          • When seen in context of the now changed tagline on the FSM website, it certainly supports the bad PR comment.

            It’s also a cultural thing I believe. American capitalism vs English sensibilities and all that.

            Please do let us know if you learn anything new or interesting. I’m curious! :)

          • the tricky thing is finding the number of seats in each ticket category to do the sums so I’m hoping that’s been done somewhere!! Or the club could just tell us…..

          • The article under heading “Transforming supporters into customers” was about how Subway increased their footfalls/customer base by sponsoring LFC i.e. LFC supporters becoming Subway customers. Like this article here, that heading has been taken completely out of context and presented as if FSG think about supporters as customers.

            Please don’t go just by the screenshot…Read the entire thing. It is another example of social-media used to create hype and spread mis-information, this time unfortunately it our own fans.

          • Buddy, I already wrote about this yesterday…and offered an alternative explanation.

            Copy and paste from yesterday:
            ————-
            The alternative interpretation could be:

            Transforming fans (not just Liverpool) into (paying) customers…(for our partners) – e.g. Subway, Dunkin, etc.
            ————–

            What it doesn’t excuse however is how plainly clueless the copywriter was in coming up with the original tagline. Combine that with bad timing (again something I wrote yesterday), this is quite plainly a PR faux pas mixed in with cultural differences.

      • Why would it be an empty gesture if you imbued it with meaning?
        Unless you don’t want to…and that’s something else => not implying that it’s right or wrong btw.

        • But what would it achieve? It would be purely symbolic right? What I mean is no difference would made, no difference at all.

          • its a matter of pride do you make a stand for what you beleive in or carry on watching mine will be going off

    • Tempted to do so. Thing is that it won’t make a statement at all, since nobody will registrates that I did. Rendering it kinda void

  14. Ticket prices are easy to spot. An official price goes up, it’s hard to miss. Same with merchandise. If a shirt is a fiver more expensive than last season you’re going to notice. What we’re not seeing in any of this comes from the other revenue that is harder to see. All that TV money comes from TV providers. Who do they charge to watch the games on TV? Liverpool fans. All that sponsorship money comes from products that are likely to appeal to Liverpool fans, otherwise what would be be the point? Again, it’s the fans that pay by supporting the sponsors. If the sponsors are not supporter, they’ll eventually pull out. Ticket prices are easy to criticise but the bottom line is that every penny that goes into the club must ultimately come from fans. How could it be any other way? So every new deal that brings more money to the club must, in some way, cost some set of fans, somewhere in the world. It is ultimately the case that we, as fans, are the sole source of income for a club, no matter how it is dressed up. To me that suggest very strongly that the fans should have a presence on the board of directors, at least one vote, a voice to speak out.

  15. FSG were initially not that interested in buying Liverpool until it was pointed out to them just how big the club it’s global popularity and fanbase really is they are here to make as much as possible and couldn’t give a toss about it’s loyal supporters.

    Money has all but ruined the game and it has got steadily worse since the introduction of the premier league and sky tv throwing huge amounts of money about for it’s tv deals over the years but at the end of the day all it has really done is to help create a money crazed monster which in turn attracts the greedy corporate types with little or no interest in football and no other motive but to screw the very people who made the game what it is in the first place the fans….Rupert Murdoch has a lot to answer for.

    Liverpool F.C and many other clubs had existed for for a hundred years or more before the premiership and sky reared their ugly money grabbing heads and began their systematic fleecing of the ordinary working class
    fans whose raw passion made the game what it is.

    One thing is for sure something needs to be done because if not our club
    like many others will exist in name only what made it great is being eroded by pure greed it has to stop.

    • Well said – but there are still a few bankster apologists and a few corporate cognitive infiltration sock puppets lurking around trying to perpetuate the FSG propaganda.

      #LFC support the team not the regime

    • remind me of the time when money wasn’t significant in the running of this or any other football club?

      • Money has always very obviously been significant in the running of any club but there was a time when it was also a lot more affordable for ordinary working class fans as well
        and the clubs still made good money.

        • We as fans expect the club to pay 50 MN Euros for an uncapped player then do you think that cost won’t be passed down to the fans in some form ? Or we all have to agree that to compete with MUtd, City and Chelsea we might have to sell the stadium naming rights ? There is no way we can compete without either of that happening.

  16. At the risk of looking like a snob, I have to sigh a bit at these fan measures done in the EPL by fans. Not that I am against the idea – support better fan pricing 100% – but the execution leaves so much to be desired.

    Whats the point of walking out on the 77th minute, wearing different colored scarves, turning your backs to the pitch at a certain moment (not the Poznan back celebration), marching on the EPL headquarters or some other visibly nice but ineffective attempts?

    There is no point to these attempts when people have already paid for their tickets, and will continue to do so. The money has already changed hands and been transferred to FSG/Liverpool’s pockets. MONEY is what talks the loudest. You want better fan pricing? Make your actions do the talking and keep your money in your wallets.

    At several times during several different eras of American professional sports, there have been large scale boycotts due to a team or league’s policy or some indiscretion. I mean completely EMPTY stadiums, or near to it. Or alternatively, completely empty changing rooms, with the players themselves protesting something. That is what gets the ownership’s attention most, especially once their bean counters have run the numbers on how much having almost no fans in the stands are impacting their bottom line. And of course, the team’s performance takes a nosedive. Again, money talks the loudest. A boycott of that scale happening once is bad enough – happening multiple times makes even the most stubborn owners cower and make changes immediately, because they themselves have a board of directors to report to with legal and financial obligations. Just my thoughts.

    • they could reverse the changes. put flat pricing back in across each stand regardless of view. Revenues wouldn’t change because changes seem to have been revenue neutral.

      • That is short sighted and off the mark. I am for protesting, but doing it after you have already forked over your money is like complaining to a server about your meal at a restaurant, AFTER you have already eaten everything and paid the overpriced bill. “I ate the whole plate, I hated it so here’s my credit card – I am leaving.” Makes no sense right?

        You have already handed over your money and taken in the service; no amount of protesting changes the fact you are currently patronizing the business.

        Nip the problem at the bud is essentially what I’m saying. IF you are going to protest, do it before you give over those hard earned notes – boycott the game completely. Convince large swathes of the supporters’ groups to do the same. You Never Walk(out) Alone, after all.

  17. Shockingly appalling article. You are a disgrace calling me an idiot of any kind. What utter nonsense you write. You can shove your opinions and your attitude. If you don’t know how to present an argument, move over and let someone write who can. This is just dog whistle politics.

    Why was £59 not pricing out supporters while £77 is? And that’s not for all supporters which you don’t like to make clear.

    It seems if reported numbers are to be believed, the changes are revenue neutral. The new stand is providing a few million extra in revenue and that’s the change overall. It seems they’re not actually making more, they’ve just moved prices for different qualities of seat. Complaints used to be that all the seats cost the same even if the view was worse. Now it isn’t.

    Lets face it, you’ve failed to make the real case for this because you won’t lay out the facts properly. Do what the hell you want, you are insignificant and you show why in this article.

      • the new seats bring in 25 million a year thats what ian ayre stated and thats what he said we were giving fsg for the next 5 years
        so we are paying for the ground and also paying extra for the seats

        • I read the statement by the lads from Spionkop etc. They calculated 2M more from the old seats.

          The new seats will generate 25M which is great. So in 6 years we’ll have even more money. Good stuff going forward. But squeezing another 2M on the Anfield going crowd is simply bollocks.

      • Is that a fact? It’s been so vaguely covered it’s really not clear. It’s just been said that generally revenues will rise by £1m, £2m, £4m depending on who you read.
        The figures just can’t be trusted right now, and no one seems especially interested. it’s just the headline figure of £77 that’s being talked about and while obscene, it’s only for some category A tickets it seems.

        • There’s a sound article from James McKenna who’se been on that committee. You can find it via The Anfield Wrap.

    • Congratulations on not reading up on the facts, or understanding the issue.

      “Why was £59 not pricing out supporters while £77 is?”

      — how many reasons do you need? Quite clearly, the £59 price was not when a NEW TV DEAL had just been agreed for 8 BILLION POUNDS. Or a new stand that doubles hospitality. Or a 13 month discussion with supporters groups.

      • congratulations on missing the point completely. How does a tv deal make a £59 ticket price more or less affordable? It doesn’t but that doesn’t suit your personal agenda and your inability to really cover this issue is what is at fault.

        The reality is anything over the £15/£30 is obscenely expensive. Now there’s a fake reaction to £77 as if it applies to everyone – which it doesn’t, and somehow because there’s a tv deal it isn’t affordable. £59 wasn’t affordable either, doesn’t rely on a tv deal to make it affordable. Are you totally incapable of making an argument?

        Supporters groups have a massive sense of entitlement – they think because they put their thoughts forwards anything else is unacceptable. They need to wake up. Some things they want can happen, some won’t.

        You’re playing dog whistle politics. Present the full case with all the benefits and who’s better off aswell and stop pretending that football has suddenly become unaffordable.

    • You do realise what a fool you are making of yourself your slating tia and i can honestly say two of your posts on this article alone would have got you banned from many a liverpool site
      including te clubs official one if you had attacked the club like you have here

      • No, I’m pointing out that TIA are writing poor articles and not presenting the full facts. And then calling those who don’t agree “idiots”. yes you’ll get a reaction when you do that as an author.

        it makes it impossible to make an informed decision besides “£77, god that’s obscene” (which it is). That’s what annoys me about it. 64% of season tickets reduced in price? 45% of matchday tickets reduced? Why isn’t that examined and presented?
        Is the few mill of extra revenue including the new stand and its several thousand seats or excluding it? It’s not made clear.

        And the overarching point for me is that not all tickets are £77 (which is never mentioned) and for me £59 is obscene for a football match, so is £49 and I’m not even local. The TV deal doesn’t make those prices unaffordable suddenly, they already were.

        It’s like a fake outrage to me. dog whistle politics.

  18. as far as I know championship club Fulham charges 839 GBP. What is the new price of season tickets of LFC after the hike?most expensive matchday ticket in championship is 52 GBP by Sheffield Wednesday.

      • Fundamentally it’s often not even about capitalism versus socialism!

        Most of the investment bankers and big banks involved in football sponsorship and ownership and also involved in causing wide-scale problems in society at large are not capitalists in the true sense – they are not proponents of free enterprise.

        They are predatory banksters, predatory cartel and monopoly/crony capitalists and vulture funders who regularly benefit from rigged deals and rigged systems, and from corporate welfare such as taxpayer money for infrastructure projects or corporate tax breaks.

        FSG fit this profile.

        BTW – this is not a left versus right socialism versus capitalism comment – the finance elites and bankers are against true enterprise capitalism – for example Standard Chartered executives drew up the 2008 UK bank bailout plans whereby criminal banks avoided paying for their own failed risk taking by accepting taxpayer bailouts aka corporate welfare or socialism for the rich.

        Left versus right is a fabricated construct and a divide and rule mechanism exploited by finance and other elites and promoted by co-opted mass media and academia.

  19. I’ve been die hard supporter for more than 25+ years now, though unfortunatelly I could’ve never aforded to go to Liverpool, and visit Anfield. Now it seems even more distant opportunity.
    But it’s not about me, it’s the fact that Anfield has become so quiet, that I feel shame on us. I feel like Klopp is shocked, because he expected to see famous Anfield and KOP rocking each home game… What he saw was that supporters were leaving before game was finished, which is utter shame.
    Just compare Signal Iduna Park arena atmosphere under Klopp and Anfield these days…

    • But klopp himself admitted that when he first took over at Dortmund they didn’t have the atmosphere they have now. It came slowly with the team taking shape and doing well. So he hopes similar will happen here.

  20. What does leaving after 77 minutes actually do except disappoint the players on the pitch and the manager? The bigwigs have their money, why should they care if you turn up or not?
    Why not STAY for an extra 77 minutes at the end? Extra policing and staff costs, show them pain where it’ll hurt the most, in their wallets.
    It’s not or Klopp putting up the prices but they’re the ones being punished.
    As for the people saying that they want to buy tickets to Wembley and not turn up (not sure if anyone else has seen that), that is easily the most pathetic thing I’ve seen this year.

    • Let’s say 50M people watch this game all over the world (and that means not so many people watch it) and see an empty stadium after 77 minutes. Guess how sponsors will feel about that.

      • they won’t care. footballer fan’s idea of protest is beyond pathetic. i guess that is what happen’s when you largely disengage from what really matters in the world (hint. not football)

        • Well, you can always bomb, abduct and behead people. To stay in touch with the real world.

          Walking out after 77 minutes ís a massive statement. And it’s the first one. Who says it stops there.

      • Not a lot because 50 million people are still watching it on TV seeing their company be advertised. Just because a few thousand walk out, it’ll ale little or no difference to the sponsors.

        • Yeah, that’s why the sponsors were so happy with all the recent FIFA scandals huh? More exposure for their names. Tell me, why did FIFA finally cave in? public pressure? no way. 8 major sponsors telling they’ll drop the hundreds of millions? bingo!

          • There is a massive, massive difference between a bribery scandal involving tens of millions of pounds and a few thousand fans walking out for the last quarter hour of a match. An empty stadium for an entire match for the rest of the season may be different but this will make no difference to anyone.
            FSG still have their money, the sponsors are still being advertised all over the world.
            The season ticket holders will still buy their season tickets next season, people will still come from all over the world to pay £100’s to watch their team (what’s £77 when you’ve just flown from China?)
            If it’s going to be done, it needs to be done properly. 13 minutes at the end of 1 match will affect nothing.
            Don’t be surprised if this is part of an escape route for FSG. By the end of next season, with all the extra money coming in, with a new stand and all the season tickets and corporate boxes sold, FSG will be selling up and moving on.

      • lets say 50 million watch it around the world most for nothing ,yet some of them have the nerve to say anything about the fans that are paying the £77 week in week out

          • That’s not how it works mate. Really doesn’t. I’m not saying I’m spending tons of cash on the tv. But I pay an annual 150 euro’s to watch the EPL alone. The Alsin, dutch official fansite, has over 200 members and they all do that too. That’s an easy 30k for the BPL alone. From just a small country.

          • 150 euros per year thats £115 a year yet another example of english fans getting ripped off to watch english football
            You do realise in england we are having to pay £60 a month to watch our football

          • Yeah fair enough. We have that too. I pay about 60 euro’s a month for internet, television and phone. Add the 12,5 for Fox Sports International and I can see the EPL and what the BBC gives me like some FA Cup coverage. For the League Cup I have to visit a friend of mine or I’d have to pay another 11 euro’s a month for 6 games. He happens to have the right supplier so he gets that for free.

            Do take in account that the UK has a higher standard of prices. So wages are higher too. Effective income is relatively the same.

          • i will say what i want when i want to who i want comprende
            the oversea and none going match fans are the ones that seem to think its ok for fsg to charge what they want well let them pay as well

  21. If you read the statements on TAW by the Ticketing Working Group comprising of Spirit Of Shankly, Spion Kop 1906 and the Supporters’ Committee, written by James McKenna it’s instantly clear that something must be done.

    Poor move by FSG this.

  22. No one is going to care if you walk out early in a dead rubber game. They have your money, that’s all they care about. all this talk of lines in the sand and not taking it lying down…what planet are you living on? FSG don’t care, you’ll be a footnote on match of the day that is all. If you actually want to hurt them you need to not buy tickets, actually don’t go to games for as long as it takes. Hit them in their wallets

  23. I think this is a difficult one. No-one likes to pay above the odds but LFC is a business and in business the number one aim is to make money. We are not Chelsea or Man City we do not have mega rich owners who own a football club as if it were a toy & can throw money at it so someone has to foot the bill. A few seasons ago we were nearly bankrupt, we now have better facilities & a soon to be bigger ground.You can’t have all this without expecting some form of price increase. We talk about pricing the working class out of the game but the average uk salary is £26,500 & the minimum is £14,000. I don’t think that argument stands up especially when you see what an average fan wears at a game or even spends before/after. If i want to go the game & I want the best facilities then i expect to pay for it.

    • Chelsea still charge massive fees for ticket prices despite having a sugar daddy. I can’t comnent on City but I doubt it’s cheap

      • city is cheaper than us we are the dearest outside london ,newcastle v spurs 2 years back was£20 cheaper than lfc v spurs

  24. If you don’t expect to pay prices in line with the other clubs then don’t expect to be able to compete with them in the transfer market or on the pitch.

    Whether fans like it or not, they are the owners customers. They support the club yes, but ultimately the fans need to understand that the owners are involved as a business opportunity – to make money. They are not in it for charity.

    The fans had plenty of time in the past at lower prices to come together as a group with a view to raising capital required to take a controlling stake in the club and to run it as a not for profit organisation.

    • John, you clearly don’t understand how little the club need this extra income from ticket increases.

      And usually owners listen to customers. Not to mention that in a regular business the customer can go elsewhere – there isn’t an alternative LFC for a LFC fan. Ridiculous comparison, a football fan is not a regular customer.

      • A loyal football fan is the most regular of customers.

        The ticket increases have to be small – over time they add up. If the club didn’t need to do it they wouldn’t.

        Overall I agree it’s difficult to fathom how material the increases are to the bottom line when huge amounts of money are being wasted year after year on subpar players, quite of few of which are sent out on loan.

        But – part of the attraction of a football club, and what is reflected in the price paid for ownership of one is that you are essentially buying into a monopoly and people will continue to pay for the product regardless of the price.

  25. How about stopping the game at minute 77 and leaving the pitch?
    OK, bad idea because it might only lead to more trouble and won´t change any financial decision made by the club.

  26. To make a further 2 mill on ticket sales does not justify the increase. However a walk out will have little consequence. The only way FSG or any business person will take note is if it affects their pocket. If they don’t listen start with a merchandise boycott, then move onto a boycott of the concession shops at the ground. That way the entire fan base can protest as a united front. The atmosphere at the grounds has helped us over the line on many occasions, if that is taken away it will be a shame and it will cost more than 2 mill if we fail to progress in any of the comps

  27. Is it just me or does anyone else think a response from the club would be appropriate, I’m not expecting a complete climb down from the club but just acknowledging the supporters concerns would at least be something, that lack of acknowledgment smacks of apathy and indifference as I see it..

  28. Personally I agree with the 77 minute “walkout”, if you feel passionately about something you feel is an injustice then you have a right to express your anger, however, if there is only a trickle of fans taking such action it could look embarrassing.
    You have to follow your individual belief on this one.

      • I am probably being stupidly unrealistic here, but I would hope that Sunderland fans may applaud the gesture rather than the predictable chants that could follow

        • Think this is a problem that transcends the tribalism and the mocking chants…one would hope they’d understand but even if they didn’t I don’t think it would matter too much…it might only end up proving to be more of a spectacle.

          • Well lets face it the population of both areas have more in common than say for argument’s sake Chelsea

    • Nothing embarrassing about following the courage of your convictions. It’s the herd mentality that the greedy bankers and corporate elites rely upon. Just because one person tells the truth and 99 people disbelieve him – doesn’t mean he is not telling the truth.

  29. Who knows, that extra 2mill in revenue might help with the signings of players with ambition like Teixeira…. Ooops, silly me, that’ll be no on both counts.

  30. Walking out is not the answer. Trying to ” make them understand ” , .
    Using force. No. Does this action support the players and manager… No.
    Would people be so keen to walk out if it was a vital title decider, or has this match been conveniently singled out?
    I speak only on the answer to the question, is is this all we can do?
    Personally my belief is the owners of a club have to communicate with fans in such a way that is showing them respect before important decisions are made.
    If us fans feel not consulted on a matter, then we certainly need to approach FSG.
    But not by force.

    • Supporters set up a ticketing group, spoke to the club for 13 months, then the club ignored their discussions and gave them 10 minutes notice of the changes.

      Genuinely staggering the amount of people who aren’t understanding what’s gone on here but are quick to tell people who are spending their money every week what they should or shouldn’t be doing.

      • Thankyou for the information regarding discussions between club and fans concerning tickets. It sounds like the club have not acted responsibly , or with respect towards fans. To have 13 months of consultations is good, but to reach an agreement in a healthy period of time has not happened, that is the clubs responsibility . I share your frustration at the ignorance by the club to force the issue .
        So then, what to do?
        If you think this is the only way then it has not been thought through .
        It is too quick a reaction. I am saying I do not agree, and I am certainly not telling other fans what to do.

        • There’s the misunderstanding and the sense of entitlement from the supporters groups. They have opinions on things and have presented them to the club and the club have taken note but aren’t obligated to do EXACTLY as the fans groups want. There’s a big difference between listening and taking into account and ignoring.

          But it sounds like unless the club allow the fans groups to set the pricing policy totally they will not be happy.

  31. Looking at prices/team Liverpool are in the top 4/5 for ticket prices behind the London clubs (where people tend to have more money anyway) for all tickets lowest to highest price and season tickets, so it is true that FSG are literally cashing in on the fanatical fan base that Liverpool have regardless of the cost to the fans. When the S*n ragpaper tried to besmirch the reputation of Liverpool fans it resulted in a total ban of the rag in Liverpool. It now needs the same united approach to this financial rip off, or else you can say goodbye to your match ticket unless you happen to be lucky enough to have unlimited cash available. What percentage of your income is £77? and can you honestly afford that week after week? A match at Anfield will set you back 100 notes including travel programme and drink, and that is each. Take the kids and you’re looking at big bucks. Time to call a halt.

  32. Great read! If I was going on Saturday I’d be out on 77 aswell! this complete and utter p***take needs to stop! I urge all fans to do the same!

  33. It is shame that LFC can’t afford Teixeira at 38m when we can pay Benteke for 32m. To make it worse, they sell the ticket more expensive than ever. Shame on FSG

  34. Good read! I hope many fans follow your arguments, stay together and you’re strong. Best wishes from Germany, i’ll watch the game on tv, but will leave on ’77 as well to be on your side, even if nobody will notice.

  35. How can any business justify any increases in prices when the UK’s inflation rate is around 0.1% and has been flatlining for a few years. When the economy is bad they blame inflation for price rises. When oil is expensive they blame it for petrol price increases – but when inflation is flat and oil prices come down – WHERE ARE THE CORRESPONDING DROPS IN COSTS? Nowhere – just more blatant corporate greed milking a dried up cow. There should be a law to prevent companies increasing prices beyond acceptable/inflation rates. This is never going to happen because we are run by a bunch of bankers whose only language is maximising profit and misery on the many to satisfy the few.

    • There’s a mixture of some genuinely brainwashed people still drinking the mainstream media kool-aid about FSG as benevolent benefactors who come across more as FSG fans than LFC fans but there are also more than a few corporate sock puppets (paid shills on behalf of FSG and their banker cronies), usually very contemptuous of actual fans.

      Some people doubt there are such things as corporate sock puppets but there is info out there of how Wall Street and City of London banksters and big corporations utilise cognitive infiltration through sock puppet software such as Team Themis, a consortium made up of HBGary, Palantir, and Berico with Endgame Systems and Ntrepid Persona to create multiple fake profiles to attack anyone critical of banksters, corporations etc.

      SGT Report in one of his reports on his finance news channels detailed how Bank of America (involved in sponsoring LFC via MBNA) attacked his website with corporate shills and sock puppets after he reported on institutional corruption at Bank of America.

      The FSG fans and sock puppets are trying but failing to shut down the truth that FSG are and always were football-hating vulture fund billionaires who swooped for a global sports franchise available on the cheap as a distressed asset, in order to exploit its global fanbase, huge TV money and global revenues to to eventually sell the club for a big return.

      Fundamentally it’s often not even about capitalism versus socialism!

      Most of the investment bankers and big banks involved in football sponsorship and ownership and also involved in causing wide-scale problems in society at large are not capitalists in the true sense – they are not proponents of free enterprise.

      They are trans-national predatory banksters, predatory cartel and monopoly/crony capitalists and vulture funders who regularly benefit from rigged deals and rigged systems, and from corporate welfare such as taxpayer money for infrastructure projects or corporate tax breaks.

      FSG fit this profile.

      BTW – this is not a left versus right socialism versus capitalism comment – the finance elites and bankers are against true enterprise capitalism – for example Standard Chartered executives drew up the 2008 UK bank bailout plans whereby criminal banks avoided paying for their own failed risk taking by accepting taxpayer bailouts aka corporate welfare or socialism for the rich.

      Left versus right is a fabricated construct and a divide and rule mechanism exploited by finance and other elites and promoted by co-opted mass media and academia.

  36. A walkout at 77 mins is a gesture nothing more, if you want to make a point stop going to the matches, stop buying season tickets and start watching substandard streams off the internet.
    The problem you will find with that is someone else will willingly pay the price.
    A walkout isn’t to help all fans pay less to watch LFC it’s to help the lucky few who can see them live pay a pittance for it whilst milking the ones who cant with extortionate TV charges.
    If you want to make a statement prevent anyone buying tickets, cancel Sky and go back to listening on the radio.

  37. I do whole heartedly agree with the protest, but one thing that has been nagging me about this walkout, is to really make a point about the crazy price increases wouldn’t it be better just not to buy the tickets & not turn up for the match? Walking out at 77 mins is certainly a protest but the working class have paid for their tickets & really deserve to watch the whole match. To me hitting them where it hurts is in their pockets by not buying the tickets, walking out after they already have the money, just defies logic to me. I am not in favor of the price increases either as i am an ex season ticket holder living overseas and regret everyday giving it up

  38. While I don’t agree with most of the fans who are showing a lack of empathy here for the fans planning to stage a protest and I do agree with most of what TIA and many of the fans have been saying I think there are a lot of nuances both sides of the debate/argument are missing.

    I think the 77 pound rhetoric is being used inaccurately somewhat here. The implication almost seems to be that everyone will now pay 77 pounds, when Jay Mckenna himself posted a picture of only Category A of Tier 2 Main Stand fans will have to pay – that’s a subsection of 208 people – likely only a 100-120 people considering there are 3 categories!

    I don’t like what’s been done here, but as the reports have shown, only a 2mil price hike has been placed on the existing mathday revenue. Think it’s important to do a bit of simple mathematics in this case. If the club were to try and implement this in such a way that the hike in prices would be equal throughout the ground, then we’d be seeing a price hike of about 2-3 pounds.

    But since it’s not equal and there’s all kind of price disparities – 19 different subsections across the ground(combination of tiers and stands) and 3 categories for every subsection = 57 different possible prices for one ground, it complicates the situation a bit.

    Maybe this is an indirect deliberate attempt at the divide and conquer strategy which is probably why many fans are so outraged.

  39. I support LFC since I was 10 back in 1977… FSG has no clue about football and the relationship between a team and its supporters… It’s a shame

  40. Jeff if you’re living and breathing the club why are you whinging about a £10 increase on the price of a ticket .This walk out is infantile SOS and S-KOP you proclaim to be ardent supporters but during the teams hour of need you’re going to walk out .By walking out you’re taking the moral high ground proclaiming to be some kind of freedom fighters for ticket prices that kind of attitude only embarrasses our club.

    • True but then isn’t FSG the owners is walking out too when they that said LFC fans are their priority.
      Increase in the quality first before increase in price.
      Have a thinker on your next shopping trip.

      • Not all ticket prices are going to be £77 and not all season tickets are going to cost £1000 spirit of the krankies and S-kop are just trying to create hysteria by picking the highest figure and shouting louder and louder about it .That is causing the gullible to jump on the bandwagon.Shopping trip ?

  41. When the billionaire absentee owners FSG walk away from LFC, so will all the FSG fans infesting the LFC websites.

    Thank goodness for that.

    • Don’t you mean “divided customer base” – come on, as an FSG fan you need to stay on script.

        • Customers have a short term view, fans will be prepared to act on behalf of the future of the club. Those who don’t understand put profits before the long term future of the club.

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