Liverpool Football Club has announced a ticket price freeze on all general admission match day tickets for the 2015/16 Barclays Premier League season.
The club has already announced a 10 percent reduction for junior season tickets and a price freeze on all adult general admission season tickets for next season.
The club has been working in collaboration with the newly formed ticketing working group, which is made up of the Official Supporters Committee, Spion Kop 1906 and Spirit Of Shankly, to look at the affordability of tickets at Anfield and to find initiatives that look to increase accessibility.
Three meetings have taken place since the group was established in January and a number of initiatives have been discussed with some being progressed and developed for further discussion. The immediate priority has been ticket prices for the coming season and the club has agreed with the supporter groups that prices should be frozen as a minimum to allow the group to continue its work.
Ian Ayre, Liverpool FC’s Chief Executive, said: “Following our recent announcement to freeze general admission season ticket prices and reduce junior season ticket prices, we are now pleased to announce a freeze on all general admission match day ticket prices for next season.
“We have worked in collaboration with the ticketing work group as we look at practical initiatives to increase accessibility and affordability of tickets at Anfield. We now have an opportunity with the Main Stand expansion providing increased capacity for the 2016/17 season to explore further ticketing initiatives with the group.”
Bob Humphries, Chair of the LFC Supporters’ Committee and member of the ticketing working group, said: “We are pleased to see that the club has listened to our concerns about ticket prices and have, at least in the short term, agreed to change their proposals and freeze prices to allow us time to work with them to find solutions.
“In the coming months we will be meeting to discuss pricing in the new stadium and making it more affordable and accessible for current supporters and for the future generations of young supporters.”