LFC in top 10 of European football’s money league

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Liverpool have been ranked ninth in Deloitte’s annual report on European football revenues, aka The Football Money League.

The Reds are the only side in the top 10 who aren’t in European football, slipping from 8th place last year having endured their first season without Champions League football since 2003-04 last season.

Their improved shirt sponsorship deal with Standard Chartered retained their place within the top 10, with the report citing the Reds’ lack of Champions League football but also noted the impending shirt deal with Warrior;

“Despite reporting strong growth from its commercial revenues, and a new six-year kit deal with Warrior Sports from 2012-13, Liverpool needs a return to European football to help secure its top-10 position in the Money League.”

The report is compiled by gathering income streams from three key areas:

  • Matchday revenue, consisting of gate receipts and season tickets
  • Broadcast revenue, including both international and domestic TV contracts
  • Commercial revenue, notably from sponsorship and merchandising
  • Liverpool’s overall revenue income is reported as £183.6m, of which, 42% is from commercial, 35% broadcasting, and 22% matchday – showing the need for a new stadium.

    This is enforced by Liverpool’s matchday revenue being valued at £40.9m, less than London sides Tottenham (£47.9m) and Chelsea (£67.5m).

    Real Madrid top the list, with Barcelona and Man United completing the top 3.

    Top 20 European Football Money List 2010-11
    Based on incoming revenues from season 2010-11

    (Last season’s rank in brackets, revenue in £m)

    1 (1) Real Madrid 433.0
    2 (2) Barcelona 407.0
    3 (3) Manchester Utd 331.4
    4 (4) Bayern Munich 290.3
    5 (5) Arsenal 226.8
    6 (6) Chelsea 225.6
    7 (7) Milan 212.3
    8 (9) Internazionale 190.9
    9 (8) LIVERPOOL 183.6
    10 (16) Schalke 04 182.8
    11 (12) Tottenham H 163.5
    12 (11) Manchester City 153.2
    13 (10) Juventus 139.0
    14 (15) Marseilles 135.8
    15 (18) Roma 129.6

    To mark the end of the 30-year wait for a league title, the ‘Liverpool Mishmash’ poster is available to order exclusively on This Is Anfield — the history of the Reds in one image!

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