Ayre urges fans to get behind Fenway Sports Group

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Liverpool Football Club Managing Director Ian Ayre says he understands why fans are naturally disappointed that Kenny Dalglish was sacked as club manager this week, but has urged fans to trust the owners in their next appointment.

Dalglish was given the boot just one year into his three year permanent deal back at the club, and just sixteen months after taking over from Roy Hodgson as caretaker boss.

Liverpool are now on the search for a new manager with the likes of Roberto Martinez, Andre Villas-Boas and Rafa Benitez all being linked.

Ayre said on Friday, “This was such a difficult decision because it was Kenny. If Liverpool fans feel the owners have alienated themselves because they make tough decisions for Liverpool to restore it to greatness then that is for people to decide.

“But they have an absolute commitment to the club and the fans and when they are here they make themselves completely accessible.”

Ayre added that he feels the Boston-based Fenway Sports Group are taking a passionate, but educated approach to running the club.

He continued, “What you need in football is a strong will to win and a commitment to making some difficult decisions. We speak almost daily. They are very aware of pretty much all of what is going on but they are able to have a more dispassionate view sometimes. I don’t see distance as an issue.”

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