Liverpool’s new £80million shirt sponsorship deal with banking giants Standard Chartered will see manager Rafa Benitez handed more cash to spend in the transfer market and on player’s wages, Christian Purslow has confirmed.
The news will come as massive relief to Liverpool fans who had questioned how much money had actually been given to Benitez to spend on players recently.
Managing Director of the club, Purslow revealed, “The commercial success of a football club is directly linked to your ability to invest in players.
“Both in terms of the wage bill, which is probably the single most important aspect, and the availability of excess cash to invest in the transfer market.
“For us to have such a substantial step up in our financial performance enables us to grow our investment in our players both in wage terms and in competitiveness in the transfer market.
“My ability to support Rafa in terms of the playing squad will be hugely enhanced from next year.
“The stronger we are off the park, the more resources we have to invest in our team.
“And it’s the team that has enabled us to do this deal. It’s not me or my commercial guys, it’s about a bank that wants to be associated with what we do on the pitch.
“This is a reflection of that success. Our job is to invest in that success, nurture it and try to generate the resources to take the team forward.”