Either someone in the marketing department at Liverpool Football Club is very clever, or this was a very fortunate coincidence for the club.
Whilst there was lots of positive reports and reaction to the signing of midfielder Joe Cole yesterday, it was easy to miss the club’s announcement in a sharp increase in ticket prices for the forthcoming season.
Season ticket holders found out last month that they’ll have dig a fair bit deeper for their renewals this season, whilst other fans will have to pay almost £50 for a ticket to the big games this campaign.
The prices are also due to rise further in the New Year, when the UK government raises VAT.
The prices for the 2010/11 season for Liverpool’s home Premier League games are:
Main Stand, Centenary Stand, Paddock Enclosure and Anfield Road:
Category A games: £45 (over 65s £34)
Category B games: £41 (over 65s £31)
Category C games: £39 (over 65s £29.50)
Combined Adult Child Anfield Road (1Adult/1Child)
Category A games: £67.50
Category B games: £61.50
Category C games: £58.50
Category A games: £43 (over 65s £32.50)
Category B games: £39 (over 65s £29.50)
Category C games: £37 (over 65s £28)
Disabled and Visually Impaired, Paddock, Anfield Road:
Category A games: £34
Category B games: £31
Category C games: £29.50
Disabled and Visually Impaired, Kop Grandstand:
Category A games: £32.50
Category B games: £29.50
Category C games: £28
What do you think to ticket prices and how can football as a whole take steps to combat the problem of fans being priced of of matchdays? Please leave your comments below.