Liverpool have relaunched their official online club shop, featuring a new, fully responsive design for users.
Liverpool say they are the first football club in the world to offer a fully mobile optimised online store, with 40% of their visitors arriving from mobile platforms.
Other new features include a free click-and-collect service to all six of its UK retail stores, and the ability to shop without being a registered user.
To celebrate the launch of the new store we have an exclusive offer for users of This is Anfield:
Use the code FREECLTIA in the checkout to get free Champions League patches printed on your 2014/15 Home Shirt. You must select UEFA Champions league patches for the shirt before proceeding to the checkout. Offer Ends 9am 16/06/2014 and is limited to the first 100 customers.
- You can visit the new store at store.liverpoolfc.com.