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Liverpool launch new online club store

Liverpool have relaunched their official online club shop, featuring a new, fully responsive design for users.

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Liverpool say they are the first football club in the world to offer a fully mobile optimised online store, with 40% of their visitors arriving from mobile platforms.

Other new features include a free click-and-collect service to all six of its UK retail stores, and the ability to shop without being a registered user.

To celebrate the launch of the new store we have an exclusive offer for users of This is Anfield:

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Use the code FREECLTIA in the checkout to get free Champions League patches printed on your 2014/15 Home Shirt. You must select UEFA Champions league patches for the shirt before proceeding to the checkout. Offer Ends 9am 16/06/2014 and is limited to the first 100 customers.

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