Liverpool’s replica shirt for the 2017/18 season is the cheapest available of the Premier League‘s six biggest clubs, it has been revealed.
The cost of being a modern football supporter is increasing by the season, and everyday fans are being increasingly priced out of following their teams.
One such example of this is the annual unveiling of new home, away and third kits, with clubs around the Premier League debuting their latest shirt designs this summer.
But when it comes to the six biggest sides in the English top flight—Liverpool, Chelsea, Man City, Tottenham, Arsenal and Man United—the Reds currently stand as the most cost-effective.
As sport business expert Dave Phillips assessed, they will have the cheapest shirt of those clubs for both adults and children in 2016/17:
Premier League Shirt Prices – Adult / Child
Man United – £60 / £50
Tottenham – £60 / £48
Chelsea – £60 / £48
Man City – £60 / £45
Arsenal – £55 / £45
Liverpool – £50 / £42
The Reds’ adult replica shirt is a whole £10 less expensive than those of United, Spurs, Chelsea and City, and £5 cheaper than Arsenal‘s.
For children, Liverpool’s is £8 cheaper than United, £6 cheaper than Spurs and Chelsea and £3 less than City and Arsenal.
Along with this, the club will sell a cut-price, lower-quality shirt for the Chinese market, retailing at £23, though official supplier New Balance won’t oversee the process.
Remaining below their rivals in terms of replica shirt pricing is important for Liverpool, as they look to avoid alienating an historically working-class support.
The Reds wore their new home kit both in their final game of the 2016/17 against Middlesbrough and their post-season friendly victory over Sydney FC.
They are set to kick off the new campaign at Watford on August 12, and will likely wear the new white-and-green away kit.
Earlier in the summer Philippe Coutinho was revealed as the most popular name on the back of Liverpool’s new home shirt.
* You can purchase the new home kit from the official LFC store here, and the new away kit here.