Liverpool’s replica shirt for the 2017/18 season is the cheapest available of the Premier League‘s six biggest clubs, it has been revealed.
The cost of being a modern football supporter is increasing by the season, and everyday fans are being increasingly priced out of following their teams.
One such example of this is the annual unveiling of new home, away and third kits, with clubs around the Premier League debuting their latest shirt designs this summer.
As sport business expert Dave Phillips assessed, they will have the cheapest shirt of those clubs for both adults and children in 2016/17:
Premier League Shirt Prices – Adult / Child
Along with this, the club will sell a cut-price, lower-quality shirt for the Chinese market, retailing at £23, though official supplier New Balance won’t oversee the process.
Remaining below their rivals in terms of replica shirt pricing is important for Liverpool, as they look to avoid alienating an historically working-class support.
The Reds wore their new home kit both in their final game of the 2016/17 against Middlesbrough and their post-season friendly victory over Sydney FC.
They are set to kick off the new campaign at Watford on August 12, and will likely wear the new white-and-green away kit.