For example, Fenway Sports Group would be unable to negotiate terms with the Boston Globe to sponsor Liverpool shirts for, say, twice the fee paid by Standard Chartered, as they own the publication.
It is designed to ensure closer parity between the 20 clubs in the English top flight, denying those with more wealthy owners from ‘juicing’ their coffers.
Man City, who are owned by the Abu Dhabi Royal Family under the umbrella of the City Football Group, have partnerships with at least seven companies based in the United Arab Emirates.
Those include Etihad Airways, e&, Experience Abu Dhabi, the Emirates Palace Mandarin Oriental, Aldar, First Abu Dhabi Bank and Healthpoint.
The Manchester club are currently awaiting a trial after 115 charges were levied against them by the Premier League, including failing to provide accurate information on its sponsorship revenue.
Their argument is that the measures are “unlawful in English competition law,” however that has been disputed by the Premier League.
“The Premier League is said to be confident that the legal advice it has received, which is that the APT reforms are permissible under competition law, is robust,” Kleinman writes.
It proves to be another messy development in an increasingly tiresome drama in English football, with the sport becoming more and more of a capitalist power play off the field.
Newcastle‘s new shirt sponsor, Saudi-based events company Sela, are majority-owned by the state’s Public Investment Fund and are paying the club £25 million a year.
That is a major increase on the previous £6.5 million-a-year deal with Fun88.
Everton have already been docked 10 points for breaches of the Premier League‘s profitability and sustainability rules, while they and Nottingham Forest were charged again in January, with their cases to be resolved before the end of the season.
Chelsea are currently under investigation after self-reporting inconsistencies in their finances during the heavy-spending ownership of Roman Abramovich.