Qatari company seeking to sponsor Liverpool and rename Anfield

A large Qatari telecommunications company is in talks to sponsor Liverpool Football Club and possibly rename Anfield Stadium, it is reported.

Anfield LFC

A director at Ooredoo (formerly Qatar Telecom), is quoted by Al Jazeera saying:

“The goal was to sponsor a big English club with a huge history, our search included Arsenal & Manchester United but the former two have long sponsorship deals and the same applies to Manchester City so Liverpool is the only club available right now.”

“We want to sponsor the club in full. We want to sponsor the Stadium (possibly rename it) as well as the club’s kits. Our goal is to reach the Asian markets where the Premier League has an enormous fan base.”

“We received the tender from the club a few days ago and we are currently in the process of due diligence and we are studying each aspect of the study.”

“It is a dual interest, Liverpool needs the money to compete with the European heavyweights and we want to expand our brand to reach new markets via football.”

Liverpool are currently sponsored by Standard Chartered, in a deal that is worth £20m per year, but that expires next summer.

In October last year, managing director Ian Ayre said “There won’t be a naming rights deal for Anfield.”

Translation via RAWK.

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  • smuggy

    NO! Anfield cannot be renamed! unless its a new stadium, which will not happen. It would be a disgrace to our history. Money can’t buy our pride and dignity! FSG might not be the best owners, but I think they are sensible. Come on! Its so embarassing to see Chelsea fans being Abramovic’s lil 5luts, cowardly booing Benitez. Progress should be made the right way, success will last because the proper foundations has been made. PSG, Man City and Chelsea will crumble if they lose their sugardaddy.

  • tonythered

    Rename Anfield? No. The owners promised that if we remained at Anfield then the name would remain. If we had been moving to a new stadium I could see why it would be needed, also the fact that a new stadium would have no history would have made it more palatable. But Anfield is steeped in history and tradition. Naming deals are tacky imo, change the name of Anfield to something like the ‘Ooredoo arena’ no thanks, I would be disgusted with the owners if they gave something like that the go ahead. If they want to set up some sort of sponsorship that’s great, but the name of Anfield should not be part of it.

  • Viewpoint_X

    Ooraedoo Anfield Stadium!……….Nothin wrong with that. The club and its supprters still live in the past. Time to move with the times. Look, even Man City, Chelsea, Newcastle and Spuds have moved on from the eighties.

    • Kontra

      I was thinking the same thing. Mancs are selling everything they can, including training kit sponsorship. Ooraedoo Anfield stadium sounds reasonable. Ooraedoo stadium not so much. Plus, I think, Ooraedoo Anfield would give them more exposure than simply Ooraedoo.

  • Kousish Das

    It will be good for liv’pool, they need some good quality players. And this is the time to get that sponsor & go ahead for a good season…

  • Jordan Wilkes

    NO NO NO NO Anfield Should always be Anfield

  • Prince

    Take the money will still be Anfield to us the OOOdooo whatever name is just on paper