Liverpool appoint Ayre as MD

Ian Ayre has been given a promotion at Liverpool, and now becomes Managing Director after nearly four years as Commerical Director.

In addition, Director of Football Strategy, Damien Comolli, has been promoted to Director of Football after five months at the club.

In announcing Ayre’s promotion, principal owner, John Henry said, “Ian has enormous experience gained from his work in the sports and media businesses over the past 15 years and we are delighted today to announce this significant appointment. We conducted an extensive recruitment search and met with outstanding candidates who sought this role but in the end, after having worked with Ian and other top executives within the club, we realised that Ian had all of the attributes necessary to lead the Club forward.

“Ian has been doing an outstanding job driving commercial revenues and has a proven track record in successfully leading and developing businesses in a number of different regions and sectors of importance to Liverpool FC. The Standard Chartered kit sponsorship deal, which Ian spearheaded, is but one example of how his prior business experience matches the needs of the Club, and he will help us continue to succeed in the commercial arena going forward.

“But importantly, Ian is also from Liverpool and understands the relationships between the Club, the supporters and the city. He will play a key role in all of our future plans.”

Ayre was intrumental in the overthrowing of previous owners Tom Hicks and George Gillett, and pushing the deal to sell to Fenway Sports Group through.