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“Pure greed” – Liverpool fans react to FSG’s new Anfield ticket prices

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Liverpool have announced their ticket prices for next season, with the highest priced ticket in the new Main Stand set to be £77.

LIVERPOOL, ENGLAND - Saturday, September 25, 2010: Supporters queue at the Liverpool ticket office at Anfield. (Photo by David Rawcliffe/Propaganda)

Prices at Anfield are to increase despite a new TV deal kicking in next season which will see the club earn over £40 million more just from TV rights.

Then there’s the additional income via the new Main Stand – which will see the club more than double the amount of hospitality seats that are currently available at Anfield.

But despite these huge additional revenues, ticket prices and season tickets will increase for large numbers of supporters from this summer.

This is despite the club leading with a new £9 ticket for local supporters – which are only available for three league games per season and represent less than 1% of overall tickets; 1,581 tickets out of a possible 878,693 seats.

It also appears that LFC have upped the number of hospitality tickets that will feature in the new Main Stand – with 834 more available at £175 for a category ‘A’ match, being marked as ‘low level hospitality’. That’s on top of the 4,000 hospitality tickets already planned.

The price increases see season tickets priced above the £1,000 mark for the first time.

Existing Main Stand season ticket holders will be paying around 15% more for the same view next season.

The price rises appear to have been the decision of Liverpool’s American owners – who implemented similarly expensive ticket prices at Boston Red Sox’s Fenway Park.

“The club stands on the threshold of unprecedented revenue streams. The new TV deals and increases in commercial sponsorship and merchandising receipts gave the club a real opportunity to give something back.

“It is an opportunity they have spurned and their decision is incredibly short-sighted.

“The atmosphere has been improving lately, but this decision threatens to kill it stone dead. ”
— Jeff Goulding, writing on The Liverpool Way

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