Manager Bob Paisley (centre), who took over from Bill Shankly in 1974, is flanked by trainer Ronnie Moran (l) and assistant manager Joe Fagan. (Picture by PA PA Archive/PA Images)

Shankly, Paisley, Dalglish, St Etienne & the European Cup – Liverpool FC in the 1970s

We take a look back over some of the best photos of the beginning of Liverpool FC’s era of dominance, the hugely successful 1970s.

The 1970s heralded the Bootroom era for Liverpool, with Bill Shankly, Joe Fagan, Bob Paisley, Ronnie Moran and Reuben Bennett emerging as key figures in fostering a long, sustained period of success on Merseyside.

Liverpool captain Ron Yeats (l) carries the FA Cup down Wembley's 39 steps, followed by teammates Tommy Lawrence (carrying base of cup), Peter Thompson, Geoff Strong, Tommy Smith, Ian Callaghan, Wilf Stevenson, Chris Lawler, Roger Hunt, Ian St John and Gerry Byrne

The decade began, however, with the departure of one of Liverpool’s standout players of the 1960s, with Ron Yeats leaving for Tranmere Rovers in 1971, after picking up seven major honours.

Liverpool manager Bill Shankly (left) with Kevin Keegan (right) at Anfield

That year also saw the arrival of one of the club’s icons of the 1970s, with a 20-year-old Kevin Keegan arriving from Scunthorpe United for just £35,000.

MARCH 22ND : On this day in 1888 The English Football League was established. This image from 1973 shows Liverpool manager Bill Shankley holding aloft the League Championship Trophy. Liverpool manager Bill Shankly holds aloft the League Championship trophy at Anfield today, and the joy on the face of the young supporter says it all. Liverpool just clinched the title by drawing 0-0 with Leicester.

Shankly saw his formidable Reds go on to win their first league title of the decade in 1972/73, with Keegan joint-top goalscorer for the campaign, tied with John Toshack on 13.

Liverpool's Kevin Keegan celebrates with the FA Cup

The legendary manager’s last trophy came with the FA Cup in 1974, with a Keegan brace and a 74th-minute effort from Steve Heighway sealing a 3-0 victory over Newcastle United.

Liverpool's legendary Bill Shankly. Turning towards the Kop end of Anfield, Shankly gets an ovation from the fans who idolised him when Liverpool became League champions.

Shortly after the Reds’ FA Cup triumph, Shankly announced his decision to retire, leaving Liverpool having won four league titles, two FA Cups, four Charity Shields and one UEFA Cup.

Liverpool goalkeeper Ray Clemence celebrates the equalizing goal

A stalwart of Shankly’s reign, goalkeeper Ray Clemence was one of the Liverpool’s enduring figures throughout the 1970s, having sealed his key status following his move from Scunthorpe in 1967.

Toxteth lad Ian Callaghan arrived before Clemence, playing 857 times for the Reds before leaving in 1978, as a bona fide club legend.

Bob Paisley, Manager - Picture by: Peter Robinson / EMPICS Sport

Shankly’s successor was Paisley, with the former Reds left-half stepping up from his role as assistant manager to take the reins and lead Liverpool into their most successful period in history.

(L-R) Liverpool's David Fairclough and Phil Thompson celebrate the winning goal (Picture by S&G S&G and Barratts/EMPICS Sport)

One of Paisley’s standout moments came in 1977, on the road to the European Cup final, when 20-year-old supersub David Fairclough etched his name in history with a late aggregate winner against St Etienne in the quarter-finals.

Liverpool captain Emlyn Hughes holds aloft the European Cup along with his victorius teammates after the English club beat German side Borussia Moenchengladbach in the final held in Rome, Italy.

Liverpool went on to win the European Cup that year, with Terry McDermott, Tommy Smith and Phil Neal securing a 3-1 victory over Borussia Monchengladbach at the Stadio Olimpico in Rome.

Kenny Dalglish, European Cup, 11-May-1978 (Picture by PA PA Archive/PA Images)

That summer brought in a big change for the Reds, with Kevin Keegan leaving for Hamburger SV to fulfil his dream of playing abroad—though his replacement wasn’t all too bad…

Alan Hansen, Kenny Dalglish and Graeme Souness celebrate with the cup, 1978 (Picture by Peter Robinson EMPICS Sport)

With Kenny Dalglish installed as Liverpool’s new No. 7, the Reds went on to achieve back-to-back European Cup success by beating Club Brugge at Wembley, with the Scot’s decisive strike setting the course for the ensuing 1980s.

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