Liverpool managing director Christian Purslow says the new shirt sponsorship deal with banking giants Standard Chartered can pave the way for the new stadium plans to begin life again.
The Reds’ plans for a new 60,000 seater stadium on nearby Stanley Park were put on hold as a result of insufficient funding and the recession.
However Purslow says the £20million a season deal with Standard Chartered, which was officially confirmed this morning, gives the club a bright future.
He said, “The overall financial health of our football club is a key ingredient of being able to get the stadium project back up and running.
“This is a huge step forward for the club financially and that can only be helpful to create the conditions in which we can restart the stadium project.”
There is also the possibility that Standard Chartered would bid for naming rights of the new stadium to raise more cash for the club, similar to how Arsenal play at the Emirates Stadium.