Video: Behind the scenes as Henderson, Sterling and Mignolet film Nivea advert

Liverpool have announced another commercial partner, this time with NIVEA MEN, becoming the Club’s “Official Men’s Grooming Partner”. Watch behind the scenes footage as Jordan Henderson, Raheem Sterling and Simon Mignolet film a TV commercial for the brand.

Liverpool FC press release reads:

The multi-year partnership with NIVEA MEN, part of Beiersdorf Ltd, expands on its successful involvement with football, with particular focus on the UK, Sweden, Finland, , Denmark and Norway .

“NIVEA MEN is one of the most recognised skincare names across the globe and we are delighted the brand has chosen to partner with Liverpool FC as it enters the world’s most exciting football league,” commented Billy Hogan, Chief Commercial Officer for Liverpool FC.

“We’re thrilled to welcome our very first grooming partner to the LFC family and we look forward some exciting campaigns over the coming years,” he added.

To launch the partnership, Liverpool stars Jordan Henderson, Simon Mignolet and Raheem Sterling feature in a NIVEA MEN television commercial which airs for the first time on Friday 13 February on Channel 4.

“We’re delighted to be partnering with Liverpool FC, one of the world’s most successful football clubs. Liverpool FC represents passion, quality and integrity – values shared by NIVEA MEN – and we’re excited about the prospect of creating a memorable marketing campaign over the coming years with the help of Liverpool FC and its star players, staff and fans,” commented Andreas Ostermayr, Northern European General Manager, Beiersdorf Ltd.