Liverpool commercial officer Billy Hogan speaks to IBTimes about the new Main Stand at Anfield.
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Hogan explains that he expects naming rights for the stand itself and new suites within the new stand to be sold to suitable commercial partners.
Hogan claims the new stand, which will seat almost 21,000 supporters and take the new Anfield capacity to around 54,000, will be the largest all-seater stand in European football.
On ticket prices, Hogan explains the club’s pricing strategy and making “affordable” tickets available. He explains that some tickets, in the premium located areas will increase, with other seats being lowered.