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“Great way to ruin a nice kit” – Fans react to Liverpool’s shirt sleeve sponsor announcement

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Forget press conferences for new signings, Liverpool spent Wednesday morning announcing a new shirt sleeve sponsor, Western Union bank.

The new logo will appear on the left arm of the kit, and is reported to be worth £25 million over the next five years.

The club say that Western Union shirt-sleeve patch will be available free to all fans who have purchased an official 2017/18 shirt, not that many will be rushing to go get that added to their kit.

Here’s how supporters reacted to the announcement on social media and our forums…

“Football shirts now nothing but billboards? How garish…”

Peter Collins on Facebook.

“Do we get that if we buy a shirt? Should have bought one last week… that looks shite. Don’t think I’ll bother buying one now.”

Andy Roberts on Facebook.

“Tacky—are we really that desperate for 25 million? It just compromises the whole look of the jersey!

Corey Murphy on Facebook.

“At least it’s not Tinder!

Nikola on the forums.

However, some did recognise the commercial benefits of Liverpool securing another shirt sponsor…

“I honestly don’t see how anyone is surprised or angry with this, it’s more money into the club and let’s be honest, I’m sure I’m not the only one who is surprised things like this haven’t happened sooner!? Just look at the South American leagues shirts, covered in sponsors!”

Marc Carter on Facebook.

“Why all the moaning. Normally a Prem badge there so no response diff apart from extra income. PSG have sponsors on back of shirts already. Many EFL teams have multiple shirt sponsors.”

Darren Wigley on Facebook.

What do you think of Liverpool’s new sponsorship deal? Have your say in the comments section.

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