Liverpool’s projected Champions League earnings assessed ahead of AS Roma semi-final

17 April 2018

Liverpool have already earned €66.1m by reaching the Champions League‘s semi-finals, but this is less than AS Roma, Bayern Munich and Real Madrid.


The Reds have made it to the final four of Europe’s top-tier tournament for the first time since under Rafa Benitez in 2008.

After beating Hoffenheim over two legs in the playoffs, Jurgen Klopp‘s side won their group ahead of Sevilla, Spartak Moscow and Maribor before knocking out both Porto and Man City.

Now they take on Serie A side Roma in the semi-finals, with a final against either Bayern or Real in Kyiv to come on May 26, as Liverpool bid for the sixth European Cup in their storied history.

Their status as sleeping giants in recent years has affected revenue generated by this remarkable campaign, however, as football business expert Swiss Ramble assessed on Twitter:

Liverpool’s current earnings stand at €66.1 million, or £57.1 million, which is unsurprisingly more than any other English side, with Chelsea the closest with €64.3 million.

City (€62.2m), Tottenham (€60.1m) and Man United (€38.9m) take up the majority of the UK pool, with Celtic also earning a €31.7 million share having made it to the group stage this season.

If the Reds were to lift the trophy in six weeks’ time, however, they would stand to earn €82.7 million, or £71.5 million:

Notably, Liverpool’s revenue in the competition is restricted by their Premier League finish last term, taking only 10 percent of the TV money for the group stage after coming fourth in 2016/17.

As it stands, the Reds have earned less than each of their fellow semi-finalists, with Roma (€81.6m) leading both Real (€71m) and Bayern (€70.6m) as they only split with two other sides from Serie A.

Roma would earn €98.2m, or £84.9m, if they were to win, Real would earn €87.2m (£75.4m) and Bayern would earn €86.6m (£74.5m).

Liverpool’s earnings are greatly increased by BT Sport’s deal to broadcast the Champions League in the UK, which is the highest of any other country:

The hope will be that it is Jordan Henderson lifting the Champions League trophy at the end of May, ending a long wait to return to the pinnacle of Europe after their last triumph back in 2005.

Interestingly, this analysis highlights the importance of consistently fighting for a higher placing on the domestic stage.

This is something Klopp has continually stressed as he looks to ensure his side don’t take their foot off the gas in the Premier League despite their success on the continent.

Last season Liverpool earned £148.1 million from the Premier League, and they are likely to generate similar funds this term too.

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