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Liverpool chief hints at USA pre-season tour for 2023

Liverpool chief executive Billy Hogan has detailed the planning process for next year’s pre-season tour, with the American mentioning the US as a possibility.

The Reds are currently on tour in the Far East, having arrived in Singapore for the second stop after a 4-0 friendly loss to Man United in Bangkok, Thailand.

It marks the first time Liverpool have been in Asia since 2017, following a two-year break from touring due to the COVID-19 pandemic, and their third such trip in the last eight years.

Three of the last six tours have been in the United States, with the club leaning heavily into their Stateside support due to owners Fenway Sports Group.

Having now not visited the US since 2019, it stands to reason that, as those within Liverpool consider destinations for 2023, it will be seen as a favourite.

DUBLIN, REPUBLIC OF IRELAND - Saturday, August 4, 2018: Liverpool's Commercial Director Billy Hogan before the preseason friendly match between SSC Napoli and Liverpool FC at Landsdowne Road. (Pic by David Rawcliffe/Propaganda)

In an interview with the Liverpool Echo, Hogan – who has served as CEO for the club since 2020 – explained that plans are already in place for next year and named America as a strong possibility.

“We are already starting to look are where we could go next year,” he revealed.

“Asia has always had a massive Liverpool supporter base, and it’s a big place so there are lots of places to go.

“We’ve looked at a number of different markets. North America is another one and the US is a partner that continues to grow.”

BOSTON, MASSACHUSETTS, USA - Sunday, July 21, 2019: Liverpool players line-up before a friendly against Sevilla FC at Fenway Park on day six of the club's pre-season tour of America. (Pic by David Rawcliffe/Propaganda)

Back in 2019, Liverpool spent their time on the east coast of America, playing Dortmund, Sevilla and Sporting CP on a three-stop tour of Notre Dame, Boston and New York City.

FSG are based in Boston, and the Reds played out their 2-1 loss to Sevilla at Fenway Park, but there is a chance that when they next cross the Atlantic, it will be towards the west coast.


LFC pre-season tours

SINGAPORE - Wednesday, July 13, 2022: Liverpool's manager Jürgen Klopp arrives at the Ritz-Carlton Hotel in Singapore on Day Four of the club's pre-season Asia Tour. (Pic by David Rawcliffe/Propaganda)

2015 – Thailand, Australia, Malaysia
2016 – USA
2017 – Hong Kong
2018 – USA
2019 – USA
2020 – No tour
2021 – No tour
2022 – Thailand, Singapore


“Touring is never about short-term financial gain,” Hogan added.

“In fact, we try not to make short-term financial decisions because that can leave you in difficult places.

“It’s about the overall impact of bringing the club out to these markets. It takes more than a year for a tour to come together.

“We look at which markets are important for the club, our supporters and our partners, and we try and put all that together.”

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