New 2013/14 Liverpool FC home kit unveiled

The new Liverpool FC home kit for season 2013/14 has been unveiled ahead of a May 30th release.

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The kit, the second under new manufacturers Warrior, is a “modern take on the kit worn by Liverpool’s 1984 European Cup-winning team.”

Captain Steven Gerrard said “It will certainly spark many happy memories of Liverpool’s famous fourth European Cup win.”

While manager Brendan Rodgers said “It’s distinctly Liverpool which the players and I love.”


The kit is promoted using the “Rise Up LFC” slogan, following on from last season’s “We Come Not To Play”.

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And the goalkeeper shirt also sports a retro look, in all white.

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Pre-Order the Kit here

We’ll have a competition to win the new shirt, and the keeper shirt online on Thursday.

Press Release from Warrior

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LIVERPOOL FC ON THE RISE WITH NEW HOME KIT FROM WARRIOR

Warrior reveals modern take on iconic European Cup-winning jersey

[02 MAY, 2013] Following the landmark success of Warrior’s inaugural Liverpool FC home kit – the fastest-selling in the Club’s history – the brand has revealed its new design for the 2013/14 season.

Headlining Warrior’s new and electrifying ‘Rise Up LFC’ campaign (#RiseUpLFC), the home kit is a modern take on the 1984 version, worn during the Club’s fourth European Cup win.

“The new home kit pays tribute to the renowned success LFC is built on, but it is also a nod to the future,” said Richard Wright, head of Warrior Football. “With high performance the top priority, our design team has further developed what was loved about our last design and lifted it to a new level. The result is an innovative take on the iconic red jersey.”

Liverpool FC manager Brendan Rodgers has applauded the new home kit.

“It’s distinctly Liverpool which the players and I love. It exceeds what we need it to do technically while also delivering a strong visual statement,” said Rodgers.
The 2013/14 Liverpool FC home kit includes a number of fresh design features.

Giving the familiar a contemporary overhaul, a white three-piece collar set upon a striking red colour scheme is complemented by mirrored details on each sleeve. Historically worn by player greats such as Alan Kennedy and Ian Rush, the bold white accents define the overall look.

Embraced by fans following its re-introduction in 2012, the Liver Bird crest has been incorporated into the new design in two key ways. Running alongside the embroidered emblem, a new pin-striped sublimation print on the front of the shirt showcases the iconic symbol with the words, ‘Liverpool FC’. Interwoven using a darker red hue, this eye-catching detail strengthens the kit’s visual depth.

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In line with the 2012/13 version, two embroidered Eternal Flames alongside a 96 logo are located on the nape of the shirt’s neck to commemorate the events at Hillsborough in 1989.

Engineered to enable optimum on-pitch performance, the kit has been constructed using War-Tech, Warrior’s signature apparel technology system. Highly breathable, moisture-wicking War-Tech fabric has been used to build the main body of the shirt. Four-way stretch mesh paneling under the arms and across the back will allow for unparalleled airflow and ventilation, helping players stay comfortable in core heat areas of the body.

Liverpool FC captain Steven Gerrard says the new design has been embraced by his teammates.

“The players and I are all genuine fans of the new kit,” he said. “It will certainly spark many happy memories of the Club’s famous fourth European Cup win for supporters of that era. As with all Liverpool shirts, I will wear it with pride and carry the excitement and history of what it represents, and, as a team, we hope to bring that success back to the Club.”

Fans are encouraged to weigh in with their feedback about the new home kit by connecting with Warrior Football on Twitter using the hashtag, #RiseUpLFC.

All posts are reactively-moderated and must obey the comment policy.
  • SoCal Scouser

    i don’t understand how warrior can get the home strip so right and yet get the others so wrong.

  • http://twitter.com/Pajahro Carlos G

    I daresay it is the most beautiful shirt in the world, how can someone not give its best in that shirt?? and why the hell are the away kits so awful?

  • Redblooded Male

    Not bad I suppose. Glad there’s some white on it, this season’s kit doesn’t have any white, other than the name & numbers. They should’ve made the Sponsor, Badge, & Warrior logo white too. The GK’s kit would’ve made a classy away.

  • Gano1

    Beautiful kit!!!

  • Erik

    Looks very good. How about away kits, are they to be seen somewhere?

  • tazzo

    Although it is once again a beautiful kit, it mirrors the problem we’re in. Always retro, always looking back to our, indeed, glorious and unfortunately also tragic history. But when it comes to the competitive aspects, we have to stop living in the past, we should focus on what comes next, on future cups, on future championships. Enough already with all the retro.

    • Al

      Tazzo I couldn’t agree more mate. Very well said! We were almost getting there with the 2010-12 kit until it fell back last year and made us look like a school football team from the 60s – England national kit is also a similar problem. Anyone seen the LFC away kits? Absolutely disgusting…

  • Jp

    Do we get a new kit every year now seems a bit of a rip off

  • http://twitter.com/dicorner Ryan di links Hall

    I think the away kit should be full black and the third kit yellow or green. Fire the persons who designed last year away kit and this year away kit and sue them for impersonating a designer.

  • Joseph Collins

    Nice looking kit except for the digital shadow LIVERPOOL FC print running down the front of the jersey. why??? why put a time stamp on a shirt like that? i think ill pass on this years offerings without having seen the away and third kits. im starting to loathe Warrior and hope that when the contract runs up we switch to Umbro.

  • Hussein A Abbas

    I need to know how I can buy in Dozens and who should I contact . Am a Member of Liverpool supporter in Kenya paying my membership every year .

    Hussein A Abbas
    Mob: +254-720612905/735036612
    Mombasa , Kenya