Liverpool Football Club have confirmed the biggest commercial deal in the club’s history with the news that London based banking giants Standard Chartered will become the new shirt sponsors from the 2010/11 season.
After a 17-year long association with Danish brewers Carlsberg, Liverpool have agreed a four year deal with Standard Chartered reported to be worth £20million per season to the club.
The deal was revealed by The Times newspaper on Friday night but the club also confirmed the news last night with a statement on their official web site.
Managing Director Christian Purslow said on the deal, “I am tremendously excited. It’s a hugely important day in the history of Liverpool Football Club.
“This is the largest commercial agreement we have ever entered into. To have attracted a partner of the calibre of Standard Chartered Bank says everything about where we are trying to take this football club.
“Standard Chartered are one of the world’s leading banks. They’re a global company, as we are, and their aspiration to be the best bank in the world matches our aspiration to be the best at what we do.
“I hope this tells everyone, especially our fans, what we are trying to do with this football club in the future.”