Liverpool Football Club have signed a deal worth a reported £25million a year with Boston-based Warrior Sports.
The deal is twice what Adidas are currently paying for the rights to produce Liverpool’s kits, and is a new record in English football – eclipsing Manchester United’s current deal with Nike.
Little known in the UK, Warrior Sports are a subsidary of New Balance and have been increasingly moving into kit manufacturing, including a deal with Liverpool owners Fenway Sports Group and their ownership of the Boston Red Sox.
The deal will come into place from the 2012/13 season.
Reports today say Liverpool’s kits are the fourth most selling replica kits in world football, only behind Man Utd, Real Madrid and Barcelona.