Liverpool fans are subject to the highest average rate increase on hotels on matchdays across the Premier League.
Life as a football fan is rarely cheap, with tickets, merchandise, food and drinks and tv subscriptions prices consistently rising incrementally over the years.
And Liverpool’s exponential success in recent seasons has seen demand rise as fans both locally and around the world seek an avenue to watch Jurgen Klopp’s Reds in action.
The impact of the success of the team on the city itself is vast as sport continues to be a major economic benefit.
But on matchdays at Anfield, travelling fans are subject to one of the highest price differentials on hotels in the Premier League.
In a survey conducted by Cheaprooms.co.uk, Liverpool were found to have their matchday rates rise by an average of 74 percent – 37 percent more than the next city in the list in Wolverhampton.
Using room rates in cities of each of the 20 Premier League clubs from October to December 2019, an average rate for the cheapest hotel room – centrally located and of three of four stars – was obtained for matchday and a non-matchday.
And across Liverpool, fans are expected to part with up to an average of £121 for a room when the Reds are in action in what is the greatest difference recorded in the topflight.
Paul Joseph from Cheaprooms.co.uk said of the findings: “Liverpool FC attracts large numbers of visitors from all around the UK, as well as Europe, for their home games, many of whom choose to spend at least a night in the city.
“In contrast, Everton, Liverpool’s fierce local rivals, seem to attract a mainly local crowd, as the impact of home games on hotel rates for them is only 8 percent.”
Elsewhere, notable rises were also recorded in Wolverhampton (+37%), Leicester (+27%) and Burnley (+24%) largely due to the small selection of options available.
However, Liverpool remain far and away the city with the greatest fluctuations as hotels look to capitalise on the influx of visitors set to make their way to Anfield.
The principles of supply and demand will ensure such room rates are snapped up by fans regardless and while it is par for the course in the current climate, supporters would be right to be critical of rates rising alongside Liverpool’s success on the field.
You can find further details of the findings from Cheaprooms’ survey here.