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Advert Quality on This Is Anfield

Last updated: 20th May, 2022

This Is Anfield is supported by adverts, allowing us to publish our Liverpool FC content to fans all over the world. We are grateful to all brands who choose to advertise with us, both directly, and through third-party agencies, networks and exchanges.

We use intuitive software to scan adverts on This Is Anfield 24-hours a day for bugs, malware and viruses.

This Is Anfield operates a blacklist of publishers and brands with which we strongly do NOT wish to be associated with. Primarily, they are:

  • The Sun newspaper (including all related apps, promotions and subsidiaries)
  • Adult sites (including sex and sexuality)
  • Religious and political campaigns

We also aim to eliminate any adverts which cause a poor user experience, such as auto-playing audio and adverts which cover content.

Unfortunately, it is not always possible to guarantee that adverts served by blacklisted brands or that interfere with user experience will not display, despite our best efforts.

You can help us combat bad adverts on This Is Anfield by contacting us.

You can learn more about how we protect our users’ privacy on our Privacy Policy.

First published: 28th June, 2014