LONDON, ENGLAND - Saturday, April 14, 2012: Liverpool supporters with 'Don't Buy The Sun' posters during the FA Cup Semi-Final match against Everton at Wembley. (Pic by David Rawcliffe/Propaganda)

Advert Quality on This Is Anfield

Last updated: 14th July, 2025

This Is Anfield is supported by adverts, allowing us to publish our Liverpool FC content to fans all over the world. We are grateful to all brands who choose to advertise with us, both directly, and through third-party agencies, networks and exchanges.

We use intuitive software to scan adverts on This Is Anfield 24-hours a day for bugs, malware and viruses.

You can learn more about how we protect our users’ privacy on our Privacy Policy.

 

Blacklisted brands

This Is Anfield operates a blacklist of publishers and brands with which we strongly do NOT wish to be associated with. Primarily, they are:

  • The Sun newspaper (including all related apps, promotions and subsidiaries)
  • Adult sites (including sex and sexuality)
  • Religious and political campaigns

We also aim to eliminate any adverts which cause a poor user experience, such as auto-playing audio and adverts which cover content.

Unfortunately, it is not always possible to guarantee that adverts served by blacklisted brands or that interfere with user experience will not display, despite our best efforts.

 

How you can help

You can help us combat bad adverts on This Is Anfield by tapping the warning symbol (exclamation mark inside a triangle) next to any advert on the website and completing the short form.

If you can not see a warning symbol next to the offending ad, please e-mail [email protected] with as much of the following information as you have, so that our ad partners can take action.

  • Description of ad, brand or website being advertised and why you think it falls below our ad quality standards
  • URL and location on page where it occurred
  • Device and browser
  • Geo (city/state/country)
  • Date, time and timezone when it occurred
  • Your IP address
  • Any supporting screenshots

Our ad partners may not be able to reply to you directly, but we really appreciate your help. Thank you for your cooperation.

First published: 28th June, 2014