LIVERPOOL, ENGLAND - Monday, August 17, 2015: Linda Pizzuti, wife of Liverpool FC owner John W. Henry, takes a photo on her Apple iPhone before the Premier League match against AFC Bournemouth at Anfield. (Pic by David Rawcliffe/Propaganda)

£700m, £1bn, or more? Analysing Liverpool FC’s financial value

Read more

10 questions about Liverpool FC’s short and long term future

Read more

LIVERPOOL, ENGLAND - Thursday, October 22, 2015: Liverpool's owner John W. Henry and Director Michael Gordon before the UEFA Europa League Group Stage Group B match against Rubin Kazan at Anfield. (Pic by David Rawcliffe/Propaganda)

Liverpool FC Takeover Talk: Careful what you wish for?

Read more

LIVERPOOL, ENGLAND - Wednesday, February 18, 2015: The Liverpool FC badge during a press conference ahead of the UEFA Europa League Round of 32 1st leg match against Besiktas JK at Anfield. (Pic by David Rawcliffe/Propaganda) (General Pic)

Report: Chinese group attempting to purchase Liverpool FC for £700m

Read more

MANCHESTER, ENGLAND - Thursday, March 10, 2016: Liverpool and Manchester United players line-up before the UEFA Europa League Round of 16 1st Leg match against Manchester United at Anfield. (Pic by David Rawcliffe/Propaganda)

The importance of the Europa League and why Liverpool must win it

Into the final eight in European competition the Europa League a lifeline Liverpool have to grasp with both hands

Ramon Rodriguez Verdejo "Monchi" poses for a photo outside the Ramon Sanchez Pizjuan stadium, in Seville, Spain. Verdejo, who still goes by the nickname from his goalkeeping days, has become one of the most sought-after football directors in European soccer after revolutionizing Spanish club Sevilla with a scouting system that helped rescue the team from the brink of financial collapse and turned it into a perennial contender in the continent’s second-tiered competitions. (AP Photo/Miguel Angel Morenatti)

5 sporting directors for Liverpool to consider afer Ian Ayre’s departure

Ian Ayre’s departure from Liverpool will bring a structural change at the club, which should see a sporting director arrive to oversee progress.

LIVERPOOL, ENGLAND - Thursday, February 25, 2016: Liverpool's chief executive Ian Ayre before the UEFA Europa League Round of 32 1st Leg match against FC Augsburg at Anfield. (Pic by David Rawcliffe/Propaganda)

FSG asked Ian Ayre not to step down as Liverpool CEO

Liverpool chief executive Ian Ayre is to leave his position at the end of next season.

LIVERPOOL, ENGLAND - Sunday, January 5, 2014: Liverpool's Managing Director Ian Ayre during the FA Cup 3rd Round match against Oldham Athletic at Anfield. (Pic by David Rawcliffe/Propaganda)

Ian Ayre to leave Liverpool FC next year

Read more

LIVERPOOL, ENGLAND - Wednesday, February 18, 2015: The Liverpool FC badge during a press conference ahead of the UEFA Europa League Round of 32 1st leg match against Besiktas JK at Anfield. (Pic by David Rawcliffe/Propaganda) (General Pic)

Liverpool announce pre-tax profit of £60million thanks to Luis Suarez sale

Liverpool made a pre-tax profit of £60million in their latest published accounts but the figures were skewed entirely by the sale of Luis Suarez to Barcelona.

LIVERPOOL, ENGLAND - Monday, January 25, 2016: Liverpool supporters in Kop stand before kick-off of the Football League Cup Semi-Final 2nd Leg match against Stoke City at Anfield. (Pic by David Rawcliffe/Propaganda)

Liverpool FC Ticket Prices: Who benefits from the end of categorisation?

When the revised 2016/17 ticket prices were announced, perhaps the biggest surprise was the end of match categorisation.

LIVERPOOL, ENGLAND - Sunday, October 25, 2015: Liverpool's Linda Pizzuti and owner John W. Henry in the director's box before the Premier League match against Southampton at Anfield. (Pic by David Rawcliffe/Propaganda)

Jurgen Klopp praises Liverpool owners: “They really care about the club and supporters”

Liverpool manager Jurgen Klopp was full of praise for owners FSG.

LIVERPOOL, ENGLAND - Thursday, October 22, 2015: Liverpool's owner John W. Henry and Director Michael Gordon before the UEFA Europa League Group Stage Group B match against Rubin Kazan at Anfield. (Pic by David Rawcliffe/Propaganda)

Liverpool FC: Nine Days that Shocked the Kop

FSG’s U-turn on ticket prices is as welcome as it is unexpected

LIVERPOOL, ENGLAND - Wednesday, January 13, 2016: A general view of Anfield before the Premier League match between Liverpool and Arsenal. (Pic by David Rawcliffe/Propaganda)

Anfield’s revised ticket prices: 74% of existing match and season tickets are frozen or decreasing

Following Wednesday’s unprecedented u-turn from John Henry, Tom Werner and Mike Gordon, we analyse the revised 2016/17 prices.

MANCHESTER, ENGLAND - Sunday, January 18, 2015: A yellow Nike football during the Premier League match between Manchester City and Arsenal at the City of Manchester Stadium. (Pic by David Rawcliffe/Propaganda)

“How can you justify it?” – journalist highlights agent fees and PFA chief’s exorbitant salary

The way in which the PFA use the vast sums of money they make every year is a “scandal”.

LIVERPOOL, ENGLAND - Saturday, February 6, 2016: Liverpool supporters stage a 77 minute walk-out in protest at ticket price increases and a £77 ticket, during the Premier League match against Sunderland at Anfield. (Pic by David Rawcliffe/Propaganda)

“Proud day all round to be a Liverpool fan” – Supporters react to Anfield ticket U-turn

Liverpool announced a U-turn on roundly criticised increases in ticket prices for 2016/17 and 2017/18, regaining the respect of supporters.

LIVERPOOL, ENGLAND - Saturday, February 6, 2016: Liverpool Managing Director Ian Ayre as fans protest against ticket prices behind him before the Premier League match against Sunderland at Anfield. (Pic by David Rawcliffe/Propaganda)

Liverpool owners apologise to fans, announce U-turn on proposed ticket prices

Liverpool's owners have performed a U-turn on proposed ticket increases after apologising to fans for getting their plans wrong.

LIVERPOOL, ENGLAND - Thursday, October 22, 2015: Liverpool's owner John W. Henry and Director Michael Gordon before the UEFA Europa League Group Stage Group B match against Rubin Kazan at Anfield. (Pic by David Rawcliffe/Propaganda)

Liverpool considering ticketing structure review after unprecedented Anfield walkout

Saturday’s walkout protest at Anfield may have sparked owners John W. Henry and Tom Werner into life, after “emergency talks” over a review.

LIVERPOOL, ENGLAND - Monday, August 17, 2015: Liverpool's manager Brendan Rodgers during the Premier League match against AFC Bournemouth at Anfield. (Pic by David Rawcliffe/Propaganda)

Brendan Rodgers: Liverpool must decide on “a business model or a winning model”

Addressing FSG’s approach to the transfer market during their time at Liverpool, Brendan Rodgers has suggested theirs isn’t a “winning model.”

LIVERPOOL, ENGLAND - Saturday, February 6, 2016: Liverpool's scoreboard records the 2-2 draw with Sunderland during the Premier League match at Anfield. (Pic by David Rawcliffe/Propaganda)

“This is a fight all supporters need to engage with” – Anfield Walk Out: From Where I Stood

Season ticket holder Jeff Goulding shares his feelings from Anfield on Saturday – the conversations that took place and the debate from both sides.

LIVERPOOL, ENGLAND - Saturday, February 6, 2016: Liverpool supporters walk out of the ground on 77 minutes to protest against a £77 ticket price during the Premier League match against Sunderland at Anfield. (Pic by David Rawcliffe/Propaganda)

Liverpool supporters’ group promises further protests over ticket prices

A Liverpool fans’ group has warned of further demonstrations in the matches against Manchester City and Chelsea following Saturday’s mass Anfield walkout over ticket prices.

LIVERPOOL, ENGLAND - Saturday, February 6, 2016: Liverpool supporters protest with a banner "FAO FSG Enough is Enough" from the SOS group before the Premier League match against Sunderland at Anfield. (Pic by David Rawcliffe/Propaganda)

Enough is enough, and it’s not just about Liverpool – View from the Kop of Anfield protest

The team showed no fight but thousands of those in the stands did, writes Sachin Nakrani.

OSLO, NORWAY - Monday, August 1, 2011: Liverpool's owner John W. Henry during a preseason friendly match against Valerenga at the Ulleval Stadion. (Photo by Vegard Grott/Propaganda)

John W. Henry in 2012: “Can Liverpool as a community afford Chelsea or Arsenal prices? No.”

Addressing concerns over the financial impact of a new stadium in 2012, John W. Henry’s stance jarred miserably with that of 2016.

LIVERPOOL, ENGLAND - Saturday, February 6, 2016: Liverpool's xxxx in action against Sunderland during the Premier League match at Anfield. (Pic by David Rawcliffe/Propaganda)

In Pictures: Anfield Walkout Ticket Price Protest

Liverpool supporters staged a walkout protest in the 77th minute in reaction to the club announcing ticket prices of up to £77 for next season.

LIVERPOOL, ENGLAND - Saturday, September 25, 2010: Liverpool's supporters on the Spion Kop stage a protest against the club's American owners Tom Hicks and George N. Gillett Jr. after the Premiership match against Sunderland at Anfield. (Photo by David Rawcliffe/Propaganda)

Liverpool protest skeptics: We’ve been here before

Season ticket holder Jeff Goulding provides a response to the skeptics bemoaning the planned protest on Saturday at Anfield.

Video: Ian Ayre on Liverpool fans’ planned ticket price protest

Liverpool chief executive Ian Ayre claims he is surprised by the reaction to the club’s new ticket prices and defended the price changes.

MANCHESTER, ENGLAND - Sunday, February 3, 2013: Liverpool fans protest against high ticket prices with a banner '£nough is £nough [Enough is Enough]' during the Premiership match against Manchester City at the City of Manchester Stadium. (Pic by David Rawcliffe/Propaganda)

Supporters not customers: Walk out on 77

Jeff Goulding explains why he’ll be walking out on 77 minutes on Saturday, and the importance of the ticket price protest and why it matters.

Liverpool owners change “transforming fans into customers” tagline

Liverpool’s owners have changed the wording of a tagline on their portfolio which previously claimed they were “transforming fans into customers.”

LIVERPOOL, ENGLAND - Thursday, October 22, 2015: Liverpool's owner John W. Henry and Director Michael Gordon before the UEFA Europa League Group Stage Group B match against Rubin Kazan at Anfield. (Pic by David Rawcliffe/Propaganda)

FSG score own goal and miss huge opportunity with new Anfield ticket prices

LFC’s new ticket prices will only exacerbate a problem when FSG could have begun to reverse it.