It is arguable that Liverpool has never had a more complex or controversial player than Luis Suarez. Drifting between Jekyll and Hyde, Suarez is capable of moments of sublime skill and complete madness. Suarez is a classic...

Si Steers explains how recent headlines from the latest accounts don’t paint the full picture of the financial situation at the club. If the headline news from your company accounts is a £40.5m loss and a rise...

The past six months has been a mix of highs and lows for Liverpool FC, as you would expect when navigating a period of transition. Sometimes it is difficult to look beyond each result as a barometer...

Si Steers takes a look at the first half-season of Brendan Rodgers’ reign as Liverpool manager. It has been an inconsistent and underwhelming first half of the season for Liverpool under Brendan Rodgers. There have been good...

Si Steers examines whether it is a lack of experience, or just naivety that is holding Liverpool Football Club from moving forward.

PR & Communications at Liverpool FC is a tough brief. It isn’t an easy task to find the right tone of message that will engage a disparate fan base that fall into three very different categories. There...

Si Steers explains why the tricky start to life at the helm for Brendan Rodgers actually provides plenty of optimism for the future under his management.

Si Steers pens his reaction to the findings of the Hillsborough Independent Panel.

Si Steers assesses the fall out from deadline day and the mistakes - and positive steps - made by FSG this summer.

Si Steers explains why Liverpool must be self-sustaining if they are able to plan long term and get back into the Champions League.

Si Steers takes a look at the British media's handling of the Luis Suarez racism case.

Si Steers takes a look at how Liverpool's owners, FSG, are still suffering from the previous owners and mis-management at Anfield.

The silly season is upon us. Not a day goes past when a different player is linked with Liverpool Football Club.

An in-depth look at the FSG master plan for Liverpool FC; and the direction the club is taking.

A look at how Liverpool Football Club better needs to define its 'story' to improve PR and Communications: and some context to why Ian Ayre needs to be cut some slack as he adapts to higher profile.

A look at what the new 'footballing' structure at Liverpool might be, and who is the best 'fit' for the manager role.

A view as to why Liverpool FC fans should reserve judgement on the club's owners - Fenway Sports Group- for now.

A look at the departure of Kenny Dalglish from Liverpool and what the potential next moves might be by FSG.

Si Steers takes a look at how some of the recent announcements from Liverpool FC are getting the club 'fit for the future'.

In the build up the FA cup final Si Steers looks at the task facing the owners and management at Liverpool to turn the club around long term.