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Si Steers

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Professional communicator and fanatical Liverpool fan. I write for This is Anfield, Paul Tomkins (The Tomkins Times) and Liverpool FC.
LIVERPOOL, ENGLAND - SUNDAY, APRIL 9th, 2006: The Paisley Gateway outside the Spion Kop at Liverpool Football Club's Anfield home. The gates are a tribute to the most successful manager in English football history, Bob Paisley OBE, who managed the Merseyside club from 1974-1983. (Pic by Dan Istitene/Propaganda)

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Si Steers provides an assessment of the Liverpool's finances following the latest set of accounts being revealed earlier this week. The future looks bright...
LIVERPOOL, ENGLAND - Saturday, February 8, 2014: Liverpool players stand to remember former player Tony Hateley before the Premiership match against Arsenal at Anfield. (Pic by David Rawcliffe/Propaganda)

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As we approach 20 months since Brendan Rodgers was appointed Liverpool manager, Si Steers takes a look at the improvements he's made at Anfield. Brendan...
LIVERPOOL, ENGLAND - Wednesday, January 25, 2012: Liverpool's owner John W. Henry and wife Linda Pizzuti during the Football League Cup Semi-Final 2nd Leg against Manchester City at Anfield. (Pic by David Rawcliffe/Propaganda)

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Si Steers details the Liverpool transfer committee and explains how it has a critical role in the club’s future. Since the inception of the transfer...
LIVERPOOL, ENGLAND - Saturday, September 21, 2013: Liverpool supporter's banner of Justice campaigner Ann Williams on the Spion Kop during the Premiership match against Southampton at Anfield. (Pic by David Rawcliffe/Propaganda)

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Si Steers continues his look at the overall running of the club as Liverpool FC enters a more positive new dawn. This is part...
LIVERPOOL, ENGLAND - Saturday, October 5, 2013: Crystal Palace supporters setting off a smoke bomb in the game against Liverpool in the Premiership match at Anfield. (Pic by David Rawcliffe/Propaganda)

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Si Steers looks at the overall running of the club as Liverpool enters a more positive new dawn. This is part one of two. When...

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One of the biggest success stories in European football over the past decade has been that of German side Borussia Dortmund, we take a...

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Si Steers takes a look at the jigsaw that is Liverpool FC, assessing the club on and off the pitch and discussing the numerous...
Luis Suarez

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It is arguable that Liverpool has never had a more complex or controversial player than Luis Suarez. Drifting between Jekyll and Hyde, Suarez is...

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Si Steers explains how recent headlines from the latest accounts don't paint the full picture of the financial situation at the club. If the headline...
Brendan Rodgers

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The past six months has been a mix of highs and lows for Liverpool FC, as you would expect when navigating a period of...

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Si Steers takes a look at the first half-season of Brendan Rodgers' reign as Liverpool manager. It has been an inconsistent and underwhelming first half...

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Si Steers examines whether it is a lack of experience, or just naivety that is holding Liverpool Football Club from moving forward.
The Kop

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PR & Communications at Liverpool FC is a tough brief. It isn’t an easy task to find the right tone of message that will...
LFC manager Brendan Rodgers

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Si Steers explains why the tricky start to life at the helm for Brendan Rodgers actually provides plenty of optimism for the future under his management.

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Si Steers pens his reaction to the findings of the Hillsborough Independent Panel.

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Si Steers assesses the fall out from deadline day and the mistakes - and positive steps - made by FSG this summer.
Liverpool Kop Flag

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Si Steers explains why Liverpool must be self-sustaining if they are able to plan long term and get back into the Champions League.

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Si Steers takes a look at the British media's handling of the Luis Suarez racism case.

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Si Steers takes a look at how Liverpool's owners, FSG, are still suffering from the previous owners and mis-management at Anfield.

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The silly season is upon us. Not a day goes past when a different player is linked with Liverpool Football Club.
John Henry

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An in-depth look at the FSG master plan for Liverpool FC; and the direction the club is taking.

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A look at how Liverpool Football Club better needs to define its 'story' to improve PR and Communications: and some context to why Ian Ayre needs to be cut some slack as he adapts to higher profile.

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A look at what the new 'footballing' structure at Liverpool might be, and who is the best 'fit' for the manager role.

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A view as to why Liverpool FC fans should reserve judgement on the club's owners - Fenway Sports Group- for now.

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A look at the departure of Kenny Dalglish from Liverpool and what the potential next moves might be by FSG.

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Si Steers takes a look at how some of the recent announcements from Liverpool FC are getting the club 'fit for the future'.

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In the build up the FA cup final Si Steers looks at the task facing the owners and management at Liverpool to turn the club around long term.

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It would be fair to say that the hyperbolic British media have hardly gone overboard with praise for Luis' exceptional hat-trick against Norwich on Saturday.

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Si Steers takes a look at the departure of Damien Comolli and one or two of the theories as to why he lost his job; also looking at how the Club may move forward.
John Henry

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Si Steers takes a look at whether Moneyball can work in football; and where Liverpool need to learn that statistics are only part of the answer.

NORWICH, ENGLAND - MONDAY JANUARY 3rd 2005: Liverpool's John Arne Riise celebrates scoring the second goal against Norwich City during the Premiership match at Carrow Road. (Pic by David Rawcliffe/Propaganda)

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Brendan Rodgers and his title hopefuls face Norwich on Sunday knowing a victory would be another huge step towards winning the Premier League title....