Si Steers

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Professional communicator and fanatical Liverpool fan. I write for This is Anfield, Paul Tomkins (The Tomkins Times) and Liverpool FC.

The key to sustainably competing is that you don’t become reliant on individuals for your team to function, writes Si Steers. There is no glossing...
LIVERPOOL, ENGLAND - Sunday, April 13, 2014: Liverpool supporters on the Spion Kop before the Premiership match against Manchester City at Anfield. (Pic by David Rawcliffe/Propaganda)

Whatever happens in the remaining weeks of the season, Liverpool are on the rise again. Si Steers takes a look at how the club...
LIVERPOOL, ENGLAND - SUNDAY, APRIL 9th, 2006: The Paisley Gateway outside the Spion Kop at Liverpool Football Club's Anfield home. The gates are a tribute to the most successful manager in English football history, Bob Paisley OBE, who managed the Merseyside club from 1974-1983. (Pic by Dan Istitene/Propaganda)

Si Steers provides an assessment of the Liverpool's finances following the latest set of accounts being revealed earlier this week. The future looks bright...
LIVERPOOL, ENGLAND - Saturday, February 8, 2014: Liverpool players stand to remember former player Tony Hateley before the Premiership match against Arsenal at Anfield. (Pic by David Rawcliffe/Propaganda)

As we approach 20 months since Brendan Rodgers was appointed Liverpool manager, Si Steers takes a look at the improvements he's made at Anfield. Brendan...
LIVERPOOL, ENGLAND - Wednesday, January 25, 2012: Liverpool's owner John W. Henry and wife Linda Pizzuti during the Football League Cup Semi-Final 2nd Leg against Manchester City at Anfield. (Pic by David Rawcliffe/Propaganda)

Si Steers details the Liverpool transfer committee and explains how it has a critical role in the club’s future. Since the inception of the transfer...
LIVERPOOL, ENGLAND - Saturday, September 21, 2013: Liverpool supporter's banner of Justice campaigner Ann Williams on the Spion Kop during the Premiership match against Southampton at Anfield. (Pic by David Rawcliffe/Propaganda)

Si Steers continues his look at the overall running of the club as Liverpool FC enters a more positive new dawn. This is part...
LIVERPOOL, ENGLAND - Saturday, October 5, 2013: Crystal Palace supporters setting off a smoke bomb in the game against Liverpool in the Premiership match at Anfield. (Pic by David Rawcliffe/Propaganda)

Si Steers looks at the overall running of the club as Liverpool enters a more positive new dawn. This is part one of two. When...

One of the biggest success stories in European football over the past decade has been that of German side Borussia Dortmund, we take a...

Si Steers takes a look at the jigsaw that is Liverpool FC, assessing the club on and off the pitch and discussing the numerous...
Luis Suarez

It is arguable that Liverpool has never had a more complex or controversial player than Luis Suarez. Drifting between Jekyll and Hyde, Suarez is...

Si Steers explains how recent headlines from the latest accounts don't paint the full picture of the financial situation at the club. If the headline...
Brendan Rodgers

The past six months has been a mix of highs and lows for Liverpool FC, as you would expect when navigating a period of...

Si Steers takes a look at the first half-season of Brendan Rodgers' reign as Liverpool manager. It has been an inconsistent and underwhelming first half...

Si Steers examines whether it is a lack of experience, or just naivety that is holding Liverpool Football Club from moving forward.
The Kop

PR & Communications at Liverpool FC is a tough brief. It isn’t an easy task to find the right tone of message that will...
LFC manager Brendan Rodgers

Si Steers explains why the tricky start to life at the helm for Brendan Rodgers actually provides plenty of optimism for the future under his management.

Si Steers pens his reaction to the findings of the Hillsborough Independent Panel.

Si Steers assesses the fall out from deadline day and the mistakes - and positive steps - made by FSG this summer.
Liverpool Kop Flag

Si Steers explains why Liverpool must be self-sustaining if they are able to plan long term and get back into the Champions League.

Si Steers takes a look at the British media's handling of the Luis Suarez racism case.

Si Steers takes a look at how Liverpool's owners, FSG, are still suffering from the previous owners and mis-management at Anfield.

The silly season is upon us. Not a day goes past when a different player is linked with Liverpool Football Club.
John Henry

An in-depth look at the FSG master plan for Liverpool FC; and the direction the club is taking.

A look at how Liverpool Football Club better needs to define its 'story' to improve PR and Communications: and some context to why Ian Ayre needs to be cut some slack as he adapts to higher profile.

A look at what the new 'footballing' structure at Liverpool might be, and who is the best 'fit' for the manager role.

A view as to why Liverpool FC fans should reserve judgement on the club's owners - Fenway Sports Group- for now.

A look at the departure of Kenny Dalglish from Liverpool and what the potential next moves might be by FSG.

Si Steers takes a look at how some of the recent announcements from Liverpool FC are getting the club 'fit for the future'.

In the build up the FA cup final Si Steers looks at the task facing the owners and management at Liverpool to turn the club around long term.

It would be fair to say that the hyperbolic British media have hardly gone overboard with praise for Luis' exceptional hat-trick against Norwich on Saturday.